ISBN:
9781529767193
,
9781529767209
Language:
English
Pages:
xv, 454 Seiten
,
Illustrationen, Diagramme
,
1026 grams
Edition:
5th edition
DDC:
302.226
Keywords:
Visuelle Kommunikation
;
Analyse
;
Visuelle Wahrnehmung
;
Methodologie
;
Visuelle Kommunikation
;
Methodologie
;
Visuelle Wahrnehmung
;
Analyse
;
Methodologie
Abstract:
Have you found some exciting images that you want to explore but don’t know how to start your research or what methods to choose? Do you have a question about an aspect of visual culture that you want to answer? Whatever level of experience you have, this classic text will provide you with the key skills you need to complete a visual methods research project, understand the rationale behind each step, and engage with the contexts and power relations that shape our interpretation of visual images. With a clear step-by-step approach that is easy to dip in and out of, the book features: •Key examples in every methods chapter to demonstrate how the methods work in practice and with different visual materials •‘Focus’ and ‘Discussion’ features that help you practice your skills at specific parts of the methods and understand some of the method’s complexities •Guidance on researching using digital visual media, such as Instagram and TikTok, integrated throughout the bookThis bestselling critical guide is the perfect companion to visual methods projects for undergraduates, graduates, researchers and academics across the social sciences and humanities
Note:
How to Use this Book; Contexts; Researching with Visual Materials: A Brief Survey of Conceptual Debates; A Critical Visual Methodology; Design; Understanding Visual Research Ethics; Designing a Visual Methods Research Project; How to Find, Format, Reference and Reproduce Images; Methods; Compositional Interpretation: Looking with a ‘Good Eye’; Content Analysis and Cultural Analytics: Finding Patterns in What You See; Semiology: Making Sense of Signs; Discourse Analysis I: Text, Intertextuality and Context; Discourse Analysis II: Instituitions, Objects and Displays; Interviews and Ethnographies: Studying Audiences, Fans and Users; Making Images as Research Data: Documentation, Elicitation and Participation; Applying Digital Methods to Digital Images ; Engagement; Using Images to Make Research Findings Engaging
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