ISBN:
9780822349198
,
9780822349242
Language:
English
Pages:
XIV, 307 S.
,
Ill.
,
25 cm
DDC:
659.101/9
Keywords:
Subliminal advertising History
;
Popular culture History 20th century
;
Technology Social aspects
;
USA
;
Unterschwellige Werbung
;
Marketing
Description / Table of Contents:
Subliminal communication as vernacular media critique -- Mind, media, and remote control -- The swift view -- Mind-probing ad-men -- Crossing the popular threshold -- The hidden and the overload -- From mass brainwashing to rapid mass learning -- Textual strategies for media saturation -- Critical reasoning in a cluttered age.
Note:
Includes bibliographical references (p. [267]-289) and index
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