ISBN:
9781444304954
,
9781405155663
,
9781405155670
,
144430495X
,
1405155663
,
1405155671
Language:
English
Pages:
219 S.
,
24 cm
Edition:
Online-Ausg. Hoboken Wiley InterScience 2009 Online-Ressource [Online-Ausg.]
DDC:
302.23
Keywords:
Massenmedien
;
Medienkonsum
Abstract:
A passive audience? Structuralist and effects studies -- The active audience : speaking subjects -- Perceiving is believing : from phenomenology to media user theory -- Meanings are ours : reader response and audience studies -- The projecting audience : from cinema to cellphone -- A phenomenology of phone use : pervasive play and the ludification of culture -- Selling on screen : from media hermeneutics to marketing communication -- Buying brandscapes : a phenomenology of perception and purchase -- Consumer-citizens : crossing cultures in cyberspace -- Media user theory : going beyond accumulation of audiences.
Note:
Includes bibliographical references (p. [176]-203) and index.
,
Online-Ausg.:
DOI:
10.1002/9781444304954
URL:
http://dx.doi.org/10.1002/9781444304954
URL:
http://onlinelibrary.wiley.com/book/10.1002/9781444304954
URL:
Volltext
(URL des Erstveröffentlichers)
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