ISBN:
0230603866
,
9780230603868
,
0312238711
,
9780312238711
Language:
English
Pages:
XXVII, 275 S.
,
Ill.
DDC:
306.4
Keywords:
Coca-Cola
;
Globalisierung
;
Alltagskultur
;
Verbraucherverhalten
Note:
Literaturverz. S. [251] - 267
,
The social life of worldly things : commodity consumption and globalization -- Glocalizing Coca-cola : the multilocal multinational corporation -- Qualifying products : trademarks, brands and value-creation -- A network of perspectives : the meanings of soft drinks in Papua New Guinea -- Corporations, consumers and new strategies of citizenship -- Shareholder activism : consumer citizenship inside the corporation -- Pouring rights : politics, products, agency and change -- Conclusion : product networks and the politics of knowledge
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Inhaltsverzeichnis
(kostenfrei)
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Contributor biographical information
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Table of contents only
URL:
Inhaltsverzeichnis
(kostenfrei)
URL:
http://www.loc.gov/catdir/enhancements/fy0730/2007026773-b.html
URL:
http://www.loc.gov/catdir/enhancements/fy0730/2007026773-t.html
URL:
http://www.loc.gov/catdir/enhancements/fy0809/2007026773-d.html
URL:
http://www.loc.gov/catdir/enhancements/fy0730/2007026773-b.html
URL:
http://www.loc.gov/catdir/enhancements/fy0730/2007026773-t.html
URL:
http://www.loc.gov/catdir/enhancements/fy0809/2007026773-d.html
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