Kwaito's Promise Music and the Aesthetics of Freedom in South Africa
by Gavin Steingo
University of Chicago Press, 2016
Cloth: 978-0-226-36240-3 | Paper: 978-0-226-36254-0 | Electronic: 978-0-226-36268-7
DOI: 10.7208/chicago/9780226362687.001.0001
ABOUT THIS BOOKAUTHOR BIOGRAPHYREVIEWSTABLE OF CONTENTS

ABOUT THIS BOOK

In mid-1990s South Africa, apartheid ended, Nelson Mandela was elected president, and the country’s urban black youth developed kwaito—a form of electronic music (redolent of North American house) that came to represent the post-struggle generation. In this book, Gavin Steingo examines kwaito as it has developed alongside the democratization of South Africa over the past two decades. Tracking the fall of South African hope into the disenchantment that often characterizes the outlook of its youth today—who face high unemployment, extreme inequality, and widespread crime—Steingo looks to kwaito as a powerful tool that paradoxically engages South Africa’s crucial social and political problems by, in fact, seeming to ignore them.
           
Politicians and cultural critics have long criticized kwaito for failing to provide any meaningful contribution to a society that desperately needs direction. As Steingo shows, however, these criticisms are built on problematic assumptions about the political function of music. Interacting with kwaito artists and fans, he shows that youth aren’t escaping their social condition through kwaito but rather using it to expand their sensory realities and generate new possibilities. Resisting the truism that “music is always political,” Steingo elucidates a music that thrives on its radically ambiguous relationship with politics, power, and the state.

AUTHOR BIOGRAPHY

Gavin Steingo is assistant professor of music at Princeton University.    

REVIEWS

Kwaito’s Promise delivers more than it promises. The book is not simply an account of the rise of a popular genre that provided the soundscape for South African township youth in the first years of freedom. It ventures boldly into an uncompromising, complex analysis of how this amorphous style of music gave form to the cultural imaginary, indeed to the very lives of its consuming creators. Heita!”
— David B. Coplan, University of the Witwatersrand

“A work that will make music ethnography legible to scholars engaged with critical theory. Steingo produces a story that makes kwaito sensible to those unfamiliar with it and that brings kwaito fans into print without reducing their struggle nor demanding that they represent resistance. The result is an exceptional analysis of freedom in music.”
— Louise Meintjes, Duke University

"Gavin Steingo has written an original, stylish, subtly-layered and admirably nuanced history and critical analysis of one of South Africa’s most distinctive and dominant forms of urban music. . . . As one of very few monographs to tackle African electronic music, this is an original and very absorbing ethnomusicological book that admirably maintains a fine balance between critical theory and attentive sensory ethnography."
— Ethnomusicology Forum

"Kwaito’s Promise is an outstanding success. . . . By both raising and sparking ambitious questions, Steingo’s book does what the best books do: it gives us a lot to discuss while decidedly advancing our ability to partake in those very conversations."
— Canadian Journal of African Studies / Revue canadienne des études africaines

"Gavin Steingo’s study of kwaito’s inception, development and reception in South Africa is based on ten years of ethnographic research that included living for a year in kwaito’s birthplace, Soweto, and performing and recording with kwaito musicians. He gives readers an account of the political history of South Africa contemporaneous with the musical history of kwaito from its birth just prior to the death of apartheid in 1994 through the first two decades of post-apartheid ‘freedom’ in South Africa. . . . Steingo’s creation of a music ethnography that engages and goes beyond existing critical theory to articulate a theory substantiated by the example kwaito also achieves his aim to contribute to ethnomusicology, the discipline. . . . This book is a must-read for those seeking to understand how and why ethnographic research is essential to practice in ethnomusicology."
— Journal of International Library of African Music

"Kwaito’s Promise represents an important means to comprehend the circumstances that gave rise to and currently shape kwaito. . . . While Steingo’s ethnography focuses mostly on the music in Soweto, the richness of ethnographic details and connections made to broader social issues occurring in the country allows readers to better comprehend the relevance of the music. For this reason, the ethnography will be a valuable resource for anyone wanting to learn about this significant form of popular music, as well as comprehend aspects of daily life in urban South Africa that give it shape and meaning."
— Popular Music and Society

"Kwaito’s Promise is an invaluable resource for scholars interested in contemporary South Africa, African music and popular culture more broadly, and the relationship between aesthetics and politics. He uses lyrical and musical analysis sparingly and compellingly to forward his central arguments. It outlines important new directions for studies of popular culture and media in Africa and beyond, particularly in how it intervenes in the ways we conceive of global flows, technology, aesthetics, and ultimately, freedom itself."
— Africa Today

"'The word "kwaito,"' writes Steingo in the Epilogue, 'can be employed only timidly, awkwardly, and at risk of error' (215). As its bold yellow typeface on the book’s cover confirms, there is nothing timid or awkward about this monograph’s discursive grappling with kwaito, or in its ethnographic and critical engagement with aesthetics and politics. The text is ethnographically rich and theoretically compelling. And if leaning so heavily on theory from the Global North in order “to think the politics of aesthetics from the perspective of Africa” seems contradictory at first, it is possible that in doing so the author may have achieved the ultimate homage to kwaito: an emergent discursive model that mixes freely over the randomly available tracks of circulating (international) theory."
— African Studies Review

"Having completed the book, Kwaito's Promise is doubly interesting. On the one hand, the book provides a wealth of exciting information about the world of kwaito—its operation, its production processes, its circulation, and, more broadly, the daily life of people in Soweto. From this perspective, the book is at present indispensible. On the other hand, the book raises important questions concerning the analysis of the relationship between music and society; if the answers it provides may not seem satisfactory, at least to the author of this review, the in manner in which they are asked about kwaito forces us to pay all the more attention."
— MUSICultures

…Steingo joins a number of other ethnomusicologists since the 1980s who, rather than merely borrowing theory from other disciplines to apply to musical objects, bring humanistic theory and musical ethnography together in ways that contribute uniquely sonic perspectives to interdisciplinary conversations. Such scholarship does not just produce knowledge about music, but, moreover, results in scrutiny of the production of knowledge itself and the effects of scholarship in shaping and reinforcing already-held views of music, the social, and the human… [S]uch reflexively critical scholarship in ethnomusicology is not one current trend equal among many, but rather reflects a necessary sea change in humanistic scholarship. Kwaito’s Promise exemplifies the ways in which ethnomusicology cannot just follow the tides, but rather must actively contribute meaningful and unique perspectives to critical conversations across disciplines.
 
— Current Musicology

[Steingo’s] incisive ability to understand the genre’s music industry and consumer milieus and theorize convincingly about them has produced insights that go far beyond the obvious in revealing the realities of kwaito’s practitioners (both the producers who manufacture it and artists who work for them) and its consumers. His analytical prowess is admirable. Finally, this book is a must-read for those seeking to understand how and why ethnographic research is essential to practice in ethnomusicology.
 
— African Music

"Kwaito’s Promise is an intricate inquiry into the complexities of kwaito, the popular electronic, loop- and synth-heavy music
‘commonly understood as the expression of freedom’ in post-apartheid South Africa. Combining granular ethnographic research in Johannesburg’s Soweto with a panoramic analysis of the political, economic, and psychic realities of race and citizenship in contemporary South Africa, the book is a deep meditation on freedom, aesthetics, and the sensory."
— Journal of the Royal Anthropological Institute

"Steingo builds a nuanced, ethnographically weighted argument for what he calls the 'necessary illusion' of kwaito—by appearances, a South African recreational musical practice that is sometimes commercial but is neither expressly political nor overtly artsy. . . . Steingo engages with an array of intersecting work that situates his study within scholarly discourse. He taps into current concerns in ethnomusicology, aesthetic theory, cultural theory, and postcolonial theory, and he tests the salience of those theories against his in-depth field research. He positions himself personally and experientially, which is crucially important."
— Ethnomusicology

"Steingo does an excellent job of showing the reader the social world of kwaito. Even more remarkably, he draws the reader in by not merely explaining, applying, and showing kwaito as aesthetic experience but by also being an aesthetic experience itself."
— Notes

"It radically, and in an admirably nuanced way, links together subjects and approaches that we have come to think of as separate: electronic dance music, its technologically mediated production and consumption, postcolonial ethnography in a non-Western context and, most significantly here, the continental philosophy of aesthetics and equality, namely the writing of French philosophers Jacques Rancière and to a lesser extent Étienne Balibar, and their common teacher Louis Althusser. As such, besides telling a fascinating story of kwaito and electronic popular music in South Africa and offering the first book-length ethnographic account of its diverse practices since the mid-1980s, the book challenges the reader to pursue new paths of thinking about nearly every subject it touches, making it one of the most intellectually stimulating reads among contemporary studies of African expressive culture."
— Archiv Orientální

TABLE OF CONTENTS

Preface

Acknowledgments

A Note on Language

A Note on the Language of Race


DOI: 10.7208/chicago/9780226362687.003.0001
[Kwaito, aesthetics, escapism, democracy, equality, Jacques Rancière, Étienne Balibar]
This chapter introduces kwaito, describing its fundamental musical processes. It lays out the book's main thesis that kwaito is less a form of escapism than a doubling of sensory reality, and then situates that argument theoretically within music studies, aesthetics, and political theory. As an introductory text, the chapter also provides relevant history related to South African music and politics and reflects on my approach as a white ethnographer in the intensely racialized environment of post-apartheid South Africa. (pages 1 - 26)
This chapter is available at:
    https://academic.oup.com/chica...


DOI: 10.7208/chicago/9780226362687.003.0002
[Appropriation, house music, aesthetic experience, Bantu Radio, apartheid]
It is a truism of ethnomusicological discourse that the global is continually appropriated (or "translated") for local use. In this way, cultural imperialism is thwarted, because global forms are constantly transformed and translated through the creative activities of musicians and listeners in Tokyo and Tel Aviv, in Rio de Janeiro and Dar es Salaam. In this chapter, I trace the early history of kwaito music in South Africa and reveal a different relationship between the local and the global. Kwaito was initially popular not because its practitioners appropriated international styles for local use, but rather because it was experienced as an international genre. In fact, in the late 1980s the terms kwaito and "international music" were used interchangeably. Emerging gradually from the racial violence of apartheid, black South Africans desired first and foremost a set of sounds--and, indeed, an experience of those sounds--that bore no determinate relationship to their actual social condition. To experience kwaito, in its earliest form, was therefore to experience the far-off, the distant, the outside. (pages 27 - 56)
This chapter is available at:
    https://academic.oup.com/chica...


DOI: 10.7208/chicago/9780226362687.003.0003
[media platform, undecidability, Yfm, transgender performance]
With the end of apartheid, black South Africans took control of the means of musical production. Musicians formed independent record labels known as "stables," and kwaito exploded onto the national scene. The early post-apartheid period was marked, additionally, by a proliferation of voices reclaiming dignity after the veritable suspension of life during apartheid. As organizational and technological apparatuses, kwaito stables became the primary mechanism through which these newly emerging voices were distributed across the South African soundscape. In emic terms, these stables provided a "platform" for the dissemination of kwaito music. This chapter examines various kwaito platforms: not only kwaito stables (i.e., independent record labels), but also the radio station Yfm, the television show Yizo Yizo, and various other live and mediated performances contexts. I show that kwaito's platforms produce an autonomous domain of sensory experience while simultaneously blurring the boundaries between experiential domains. This blurring results in what I call aesthetic undecidability, that is, the impossibility of discerning whether mediated sound and images exist "apart from" life or as "part of" life. In show, in brief, that platforms operationalize different registers of the ordinary, generating a zone of indistinction between the "normal ordinary," the "very ordinary," and the "extraordinary." (pages 57 - 89)
This chapter is available at:
    https://academic.oup.com/chica...


DOI: 10.7208/chicago/9780226362687.003.0004
[Circulation, immobility, technological failure, glitch, musical archive, MP3]
This chapter zooms in on a particular site: the famous collection of townships known as Soweto. Based on intensive participant observation with non-professional and unemployed musicians, I focus on the transmission of music in Soweto and engage related topics of mobility, storage, and exchange. I situate these issues within ongoing debates in ethnomusicology, anthropology, and media studies but reach different conclusions. While most scholars in the social sciences and humanities tend to emphasize music's increasing ubiquity, availability, and fluidity, I examine how music is practiced and experienced in a context where musical equipment and storage devices constantly break down and where movement is constrained. Through a close analysis of the social and sensorial effects generated through obduracy and failure, I conclude that music in Soweto is a highly experimental practice through which people unrelentingly engage precarity and risk. (pages 90 - 123)
This chapter is available at:
    https://academic.oup.com/chica...


DOI: 10.7208/chicago/9780226362687.003.0005
[Assemblage, acoustemology, cosmopolitanism, animal studies, Die Antwoord]
In Chapter 4, I looked at the quotidian musical practices of formally unemployed residents of Soweto. In this chapter, I widen the lens in order to examine these practices in relation to the larger Johannesburg metropolitan area as well as places further afield. After discussing various modalities of economic and spatial marginalization, I examine the strategies that my interlocutors in Soweto employ to interact with various "outsides." Adopting Ochoa Gautier's notion of "acoustic assemblages," I analyze music in Soweto as an acoustemological practice that links sound to history, ecology, and cosmology. I show that South African electronic music is characterized by two main acoustic assemblages: one that listens for and appropriates outside sounds in the townships, and another that presents highly refracted sounds from the townships to foreign audiences. (Examples of the former include musicians associated with Kalawa Jazmee such as Bongo Maffin and Oscar "Oskido" Mdlongwa and with Arthur Mafokate's 999 stable. Examples of the latter include Spoek Mathambo, Die Antwoord, and Nozinja.) These competing acoustic assemblages imply different ways of relating to the world and different ways of engaging the politics of life. (pages 124 - 160)
This chapter is available at:
    https://academic.oup.com/chica...


DOI: 10.7208/chicago/9780226362687.003.0006
[black diamond, middle-class, mobility, circulation, aesthetic experience]
Within Soweto, musicians are largely immobile and the music that they produce is seldom heard beyond the borders of the township. But kwaito is simultaneously a mass mediated popular music. What are the mechanisms through which kwaito is distributed widely? What are the routes that kwaito travels? In order to answer these questions, this chapter shifts the analytical lens to another social stratum: the black middle-class. Members of this class, known locally as "black diamonds," move comfortably between township and suburb, and between various social strata. Largely responsible for the production of music qua commodity, black diamonds co-ordinate the institutional and organizational networks through which kwaito circulates. By linking or connecting groups of musicians throughout the country, these culture brokers generate a plenum of aesthetic sensory experience that cuts across linguistic, ethnic, and class divisions. (pages 161 - 187)
This chapter is available at:
    https://academic.oup.com/chica...


DOI: 10.7208/chicago/9780226362687.003.0007
[Listening, acoustemology, sound studies, automobile, production of space, dance]
In Soweto, people listen to music constantly. Because unemployment is rife in the townships, listening to music cannot be adequately apprehended as a "leisure" activity. Instead, the very division of labor and leisure is inappropriate in the South African context. Music plays a crucial role in the perception and construction of time in Soweto. Moreover, music listening often takes place under the conditions of sedentariness and immobility described in previous chapters. Taken together, the unstructured passage of time and the cloistering of space have serious implications for music listening. This chapter examines the three main places in which kwaito is heard: informal taverns, large outdoor gatherings, and automobiles. In each of these cases, music is more than a structure; it is a physical and material force that demarcates and produces space. Due to the relatively high density of townships, it is not uncommon to hear several songs simultaneously at any given time. In such contexts, the human ear becomes the primary locus of musical production, the site in which complex relations of sound and space take emergent form. (pages 188 - 212)
This chapter is available at:
    https://academic.oup.com/chica...


DOI: 10.7208/chicago/9780226362687.003.0008
[necessary illusion, Occupy Wall Street, Althusser]
A brief epilogue reflects on the book's theoretical contributions and offers concluding remarks. In particular, it returns to the notion of music or aesthetics as an "illusion" and elaborates an alternative conceptualization. (pages 213 - 220)
This chapter is available at:
    https://academic.oup.com/chica...

Notes

References

Index