Overview
- Non-visitor research, audience development for cultural organizations
- Motivation for non-visiting
- Empirically based, practice-oriented theory for visitor acquisition
Part of the book series: Edition WÜRTH Chair of Cultural Production (EWCCP)
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Table of contents (5 chapters)
Keywords
About this book
Although many studies are available on visitors to cultural institutions, the infrequent or non-visitors are largely unexplored. However, they make up the majority of the population. Their motivation for not visiting is therefore the focus of this volume. This volume provides an in-depth overview of the international state of nonvisitor research. Building on this, extensive quantitative and qualitative analyses are conducted on reasons for non-visitation. This is followed by an empirically based, practice-oriented theory of visitor attraction. The authors thus present the first comprehensive work on non-visitor research in Germany.
This book is a translation of the original German 1st edition Nicht-Besucherforschung by Martin Tröndle,published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2019. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.
Editors and Affiliations
About the editor
Prof. Dr. Martin Tröndle holds the WÜRTH Chair of Cultural Production at Zeppelin University. He leads two international research projects on visitor research "eMotion - mapping museum experience" and "ECR - experimental concert research". He is also co-editor of the "Zeitschrift für Kulturmanagement".
Bibliographic Information
Book Title: Non-Visitor Research
Book Subtitle: Audience Development for Arts Organisations
Editors: Martin Tröndle
Series Title: Edition WÜRTH Chair of Cultural Production
DOI: https://doi.org/10.1007/978-3-658-35181-6
Publisher: Palgrave Macmillan Wiesbaden
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2022
Hardcover ISBN: 978-3-658-35180-9Published: 24 September 2022
Softcover ISBN: 978-3-658-35183-0Published: 25 September 2023
eBook ISBN: 978-3-658-35181-6Published: 23 September 2022
Series ISSN: 2662-334X
Series E-ISSN: 2662-3358
Edition Number: 1
Number of Pages: XIII, 106
Number of Illustrations: 18 b/w illustrations
Topics: International Business, Sociological Theory, Organizational Studies, Economic Sociology