Dr. Johannes Fromme (*1956) is a Professor for media research and adult education at the University of Magdeburg (DE) since 2002. He initially studied English, Sports and Educational Science to become a teacher, but then decided to engage in academic leisure and media research. He received his Ph.D. (doctorate) from the Faculty of Educational Science at the University of Bielefeld in 1985 and earned a qualification for lecturing (habilitation) from the same Faculty in 1995. In Magdeburg he co-developed the Bachelor (undergraduate) and the Master (graduate) Programme "Media Literacy: Visual Culture and Communication". His main research interests are the transformation of media cultures and media literacies, Digital Game Studies and new forms of interactive and audio visual communication, and media supported forms of formal, non-formal and informal learning. Dr. Johannes Fromme (*1956) is a Professor for media research and adult education at the University of Magdeburg (DE) since 2002. He initially studied English, Sports and Educational Science to become a teacher, but then decided to engage in academic leisure and media research. He received his Ph.D. (doctorate) from the Faculty of Educational Science at the University of Bielefeld in 1985 and earned a qualification for lecturing (habilitation) from the same Faculty in 1995. In Magdeburg he co-developed the Bachelor (undergraduate) and the Master (graduate) Programme "Media Literacy: Visual Culture and Communication". His main research interests are the transformation of media cultures and media literacies, Digital Game Studies and new forms of interactive and audio visual communication, and media supported forms of formal, non-formal and informal learning.