This contributed volume explores theories of media and communication and focuses on providing African perspectives on global conversations. Using broad cases relating to media and communication theories, this book explores socio-cultural issues affecting most modern African societies, providing a conceptual and empirical framework for explicating the potential place of media techniques and structures in Africa. As a good template for understanding and applying communication theories and approaches in the African context, the volume is a priceless asset for Media and Communication scholars. Dr. Nelson Okorie is a member of the senior faculty in the School of Media and Communication, Pan Atlantic University, Nigeria. He has over twelve years teaching experience at the higher institution level. Dr Babatunde Ojebuyi is a Senior Lecturer at the Department of Communication and Language Arts, University of Ibadan, Nigeria. His research focuses onMedia Studies and Journalism, New Media/Online Journalism, Media Theories and Ethics, Communication Research Methods, Health Communication, Reading as Communication, and Development Communication. He is a member of the International Association for Media and Communication Research (IAMCR), among other professional associations. Dr. Ngozi Okpara is a Senior Lecturer in the School of Media and Communication, Pan Atlantic University, Nigeria. Her main area of research is media studies, particularly media ethics, and she has more than eighteen years of teaching experience at the tertiary institution level.