Advance praise: 'With insight and precision, this fine book confronts the dramatic changes in language policy in contemporary Japanese society as well as the ghosts of the cultural hegemonies of the past.' John C. Maher, International Christian University, Tokyo 'Gottlieb raises timely questions regarding Japan's language policy - in terms of both ideological stance and practical implementation.' Patricia J. Wetzel, Portland State University 'A far-reaching, detailed and highly accessible analysis of how Japan's language policy is adapting to the impact of technological change and the challenges brought by an increasingly multilingual, multicultural population.' Tessa Carroll, author of Language Planning and Language Change in Japan.