Chapter 1: Introduction
Chapter 2: “Shared Symbols of a Community”: Roger Silverstone and Media Commonplaces
Chapter 3: “Metaphor Work”: Richard Sennett and the Urban Rhetoric of Public Speaking
Chapter 4: Mainstream Soliloquies: Erving Goffman and the Sociology of Self-Talk
Chapter 5: Mythic Operators: Jean Baudrillard and the Rhetoric of Designation
Chapter 6: Imaginary Myths: Roland Barthes and the Rhetorical Induction
Chapter 7: Faded Metaphors: Walter Lippmann and the Rhetoric of News
Chapter 8: The Values of the Gutenberg Era: Myth and Media Rhetoric
Chapter 9: Digital Cosmopolitism: Ulrich Beck and Communication as “Public Bad”
Chapter 10: The Lure of Rhetoric: Jürgen Habermas and the Faltering European Project
Chapter 11: Richard Sennett and “the New Rhetoric of the People”: A Manzonian Path
Chapter 12: Presence is Absence. Communication and Rhetoric in Paolo Sorrentino’s The Young Pope
Chapter 13: “Society is Predictable”. Risk and Persuasion in Paolo Sorrentino’s The New Pope.