Overview
Recontextualises the authentic in a variety of social media contexts and interrogates prior definitions of authenticity
Provides a new critical framework for authenticity in relation to social media practice
Expands the lexicon of authentic social media practice, defining new vocabulary & terminology to discuss authenticity
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Table of contents (6 chapters)
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Front Matter
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Back Matter
Keywords
About this book
​Authenticity is a highly-prized concept on social media, but given the history of the term, has it been adequately scrutinised? This book provides an alternative definition of authentic social media practice and suggests that, rather than being an achievable ideal, authenticity reveals itself as an unrepeatable temporary interval.
Applying a post-structural lens of performativity, Taylor analyses the resurgence of the authentic as a cultural trend and argues that the professionalisation of social media has given rise to a ‘neoliberal authentic’ that equates productivity with self-actualisation, questioning whether society should present this as a cultural ideal.Using a new critical framework, Taylor recontextualises authenticity in a variety of social media practices. This includes authentic self-representation, authentic influence and its effect in influencer culture, as well as meme production as an attempt to find authenticity. Part-reader, part-manifesto, the book asks readers to reappraise authenticity and provides a working definition for future practice.
Authors and Affiliations
About the author
Dr. Allan S. Taylor is Associate Professor of Media Production at De Montfort University, where he is Head of Subject in the Leicester Media School for Video, Imaging and Sonic Arts. His research interests span media, performance and visual culture, and his previously published work encompasses gender identity and drag, performance and performativity in visual culture, as well as the new performativities of social media.
Bibliographic Information
Book Title: Authenticity as Performativity on Social Media
Authors: Allan S. Taylor
DOI: https://doi.org/10.1007/978-3-031-12148-7
Publisher: Palgrave Macmillan Cham
eBook Packages: Literature, Cultural and Media Studies, Literature, Cultural and Media Studies (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2022
Hardcover ISBN: 978-3-031-12147-0Published: 12 October 2022
Softcover ISBN: 978-3-031-12150-0Published: 13 October 2023
eBook ISBN: 978-3-031-12148-7Published: 11 October 2022
Edition Number: 1
Number of Pages: XIII, 144
Number of Illustrations: 15 b/w illustrations
Topics: Social Media, Digital/New Media, Culture and Technology, Photography