1.Introduction: The changing landscape of South African masculinities
2. Inclusive and orthodox masculinities: Multiplicity versus reification
3. Spornosexuality: Gym-work, online pornography and social media
4. Contextualizing the present study: Methodological considerations
5. Facilitating muscular ideals through gym work
6. Sharing spornosexual imagery: To porn or not to porn?
7. Two sides of the same bicep? Problematizing the ‘hard-soft’ simile
8. Concluding reflections: ‘Do we really want to be ‘macho’ gym-bunnies?’.