Graphische Variation als soziale Praxis: Eine soziolinguistische Theorie skripturaler ›Sichtbarkeit‹

Jürgen Spitzmüller

Published by De Gruyter 2013

Graphische Variation als soziale Praxis

Eine soziolinguistische Theorie skripturaler ›Sichtbarkeit‹

Graphic Variation as Social Practice. A Sociolinguistic Theory of Scriptal ‚Visibility‘

Jürgen Spitzmüller

Volume 56 in the series Linguistik – Impulse & Tendenzen

https://doi.org/10.1515/9783110334241

Overview
Contents

About this book

The graphic design of texts has become a linguistic object in its own right. To date, however, it has rarely been considered from a sociolinguistic perspective. The present volume attempts to fill this gap by offering the first comprehensive sociolinguistic theory of visual communication. It shows how “meaning” is generated through graphic variation, based on collective communicative knowledge and social attribution processes.

Author / Editor information

Jürgen Spitzmüller, Universität Zürich, Schweiz.

Supplementary Materials

Inhaltsverzeichnis

Topics

Frontmatter Publicly Available Download PDF	i
Vorwort Requires Authentication Unlicensed Licensed Download PDF	vii
Inhalt Publicly Available Download PDF	ix
Übersehene Sichtbarkeit(en): Einleitung und Überblick Requires Authentication Unlicensed Licensed Download PDF	1
I. Exploration des Forschungsfelds
1. Graphische Variation: Eingrenzungen des Gegenstandsbereichs Requires Authentication Unlicensed Licensed Download PDF	9
2. ›(Un-)Sichtbarkeit‹ als diskursives Phänomen Requires Authentication Unlicensed Licensed Download PDF	29
3. Zugänge zu Graphie und Skripturalität Requires Authentication Unlicensed Licensed Download PDF	59
II. Theoretische Modellierung
4. Soziolinguistische Verortung Requires Authentication Unlicensed Licensed Download PDF	171
5. Graphisches Wissen Requires Authentication Unlicensed Licensed Download PDF	183
6. Formen und Funktionen graphischer Variation Requires Authentication Unlicensed Licensed Download PDF	209
III. Anwendungsfelder
7. Genres Requires Authentication Unlicensed Licensed Download PDF	237
8. Ideologien Requires Authentication Unlicensed Licensed Download PDF	281
9. Identitäten Requires Authentication Unlicensed Licensed Download PDF	337
10. Graphische Variation als soziale Praxis: Zusammenfassung und Fazit Requires Authentication Unlicensed Licensed Download PDF	433
IV. Anhang
Tabellen und Abbildungen Requires Authentication Unlicensed Licensed Download PDF	441
Literatur Requires Authentication Unlicensed Licensed Download PDF	451
Namensregister Requires Authentication Unlicensed Licensed Download PDF	505
Sachregister Requires Authentication Unlicensed Licensed Download PDF	515

(Deutsch)

Language: German
Publisher: De Gruyter
Audience: Linguists, communication scientists, journalists, academic institutions, libraries
Pages
- Front matter: 11
- Main content: 521
Illustrations
- Illustrations: 25
- Coloured Illustrations: 135
Keywords: Multimodality; Literacy; Text Design; Visual Communication

eBook

Published: October 14, 2013
ISBN: 9783110334241

Hardcover

Published: September 26, 2013
ISBN: 9783110334210