1. Introduction
2. Zhejiang all-female Yueju, from textile factory to creative cluster
3. Xi’an Qinqiang, ‘creative destruction’ for new urban branding
4. Suzhou Kunqu, conspicuous consumption for the new scholar middle class
5. Dongbei Errenzhuan, the rise and fall of a Chinese entertainment industry
6. Fujian Gaojiaxi, global illegal migrants’ opera consumption
7. Shanghai Huju, Opera Village verses Disneyland, the power of the tradition
8. Conclusion.