Advance praise: '... avoids restrictive stereotypes and glib assumptions, productively complicating and extending our understanding of East Asian politeness and impoliteness.' Robert B. Arundale, University of Alaska, Fairbanks '... a fundamental milestone and an overdue change of direction, this collection will doubtless become one of the 21st century's reference works for politeness research.' Dr Derek Bousfield, University of Central Lancashire.