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Strategic Communication Management for Development and Social Change

Perspectives from the African Region

  • Book
  • © 2024

Overview

Editors:
  1. Tsietsi Mmutle

    1. Department of Business Management, Faculty of Economic and Management Sciences, University of Pretori, Pretoria, South Africa

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  2. Tshepang Bright Molale

    1. Department of Media Studies, Faculty of Humanities, University of Witwatersrand, Johannesburg, South Africa

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  3. Olanrewaju Olugbenga Akinola

    1. Mass Communication Department, Olabisi Onabanjo University, Ago-Iwoye, Nigeria

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  4. Olebogeng Selebi

    1. Economic and Management Sciences, University of Pretoria, Hatfield, South Africa

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  • Unites research from Strategic Communication Management and Communication for Development and Social Change
  • Examines obstacles hindering African nations' goals in humanitarian upliftment and social change
  • Explores social media and eParticipation in government development programs

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Table of contents (15 chapters)

  1. Front Matter

    Pages i-xix
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  2. Introduction

    • Tshepang Bright Molale, Tsietsi Mmutle, Olebogeng Selebi, Olanrewaju Olugbenga Akinola
    Pages 1-17

  3. Theoretical and Empirical Approaches to Communication for Development and Sustainable Social Change in Africa

    1. Front Matter

      Pages 19-19
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    2. Anchoring Participatory Communication in South Africa’s Municipal Citizen Participation During Integrated Development Planning (IDP) Processes

      • Tshepang Bright Molale
      Pages 21-39

    3. Participatory Communication for Sustainable Development: A Study of the Access Project in Ghana

      • Albert Anani-Bossman, Isaac Abeku Blankson
      Pages 41-59

    4. A Theoretical Framework Towards Mutual Sustainability Communication

      • Louise Bezuidenhout, Lynnette Fourie
      Pages 61-80

  6. Cases Studies in Applied Strategic Communication, Development, Social Change and Electoral Reform

    1. Front Matter

      Pages 197-197
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    2. Public Health Communication and Growth

      • Ochuodho Zachary
      Pages 199-216

    3. Using Digital Technologies in Community Radio to Promote Social Change in Kenya

      • Susan Mwangi
      Pages 217-230

    4. Dwindling Voters’ Turnout and Citizenship Participation: A Political Market Orientation Analysis of Nigeria’s 2015 and 2019 Presidential Elections

      • Olanrewaju Olugbenga Akinola
      Pages 231-254

    5. The Arena Model as a Basis for Communication Strategy Formulation for the National Development Plan

      • Olebogeng Selebi
      Pages 255-273

    6. Lessons from a Scuppered African Social Change Dream: Drawing Insights from the Facilitative Nature of Communication

      • Tsietsi Mmutle, Tshepang Bright Molale
      Pages 275-283
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Keywords

About this book

This book is the first of its kind within the African region to combine scholarly perspectives from the fields of Strategic Communication Management and Communication for Development and Social Change. It draws insights from scholars across the African continent by unravelling the complementary nature of scholarship between the two fields, through the lens of prevailing governance and sustainability challenges facing African countries, today. This edited volume covers issues that have adversely affected the achievement of goals related to humanitarian upliftment, development and social change for all African nations. Consequently, citizen participation, which lies at the heart of these challenges when considering the question of sustainable governance and policy development for social change in an African context is addressed. To this end, a reflection is also made on various case studies that exist where local citizens do not inform sustainable development programmes, while the promotion of bottom-up development and social change is largely replaced by top-down instrumental action approaches and hemispheric communication instead of strategic communication.

Themes explored include:

● Communication for social change, bottom-up development and social movements in the local government sphere

● Strategic communication in governance, planning and policy reforms

● The role of multi-stakeholder partnerships in achieving development of objectives geared towards good governance in Africa

● Public participation, protests, and resistance from 'below'

● Public sector health communications and development

● Media relations, accountability and contested development narratives with the Fourth Estate

● Social media and eParticipation in government development programs.

Editors and Affiliations

  • Department of Business Management, Faculty of Economic and Management Sciences, University of Pretori, Pretoria, South Africa

    Tsietsi Mmutle

  • Department of Media Studies, Faculty of Humanities, University of Witwatersrand, Johannesburg, South Africa

    Tshepang Bright Molale

  • Mass Communication Department, Olabisi Onabanjo University, Ago-Iwoye, Nigeria

    Olanrewaju Olugbenga Akinola

  • Economic and Management Sciences, University of Pretoria, Hatfield, South Africa

    Olebogeng Selebi

About the editors

Tsietsi Mmutle is Senior Lecturer at the University of Pretoria in the department of Business Management, he teaches Strategic Communication Management modules at honours and Masters level in the Communication Management unit.

Tshepang B. Molale is Senior Lecturer at the University of the Witwatersrand, specializing in communication for development and social change.

Olanrewaju Olugbenga Akinola lectures in the Mass Communication department of the Olabisi Onbanjo University, Ago-Iwoye, Nigera.

Olebogeng Selebi completed her PhD in Communication Management from the University of Pretoria. She was the host of the first Nobel Prize Dialogue event ever to take place on African soil. 

Bibliographic Information

  • Book Title: Strategic Communication Management for Development and Social Change

  • Book Subtitle: Perspectives from the African Region

  • Editors: Tsietsi Mmutle, Tshepang Bright Molale, Olanrewaju Olugbenga Akinola, Olebogeng Selebi

  • DOI: https://doi.org/10.1007/978-3-031-41401-5

  • Publisher: Palgrave Macmillan Cham

  • eBook Packages: Literature, Cultural and Media Studies, Literature, Cultural and Media Studies (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2024

  • Hardcover ISBN: 978-3-031-41400-8Published: 14 December 2023

  • Softcover ISBN: 978-3-031-41403-9Due: 14 January 2024

  • eBook ISBN: 978-3-031-41401-5Published: 13 December 2023

  • Edition Number: 1

  • Number of Pages: XIX, 287

  • Number of Illustrations: 22 b/w illustrations

  • Topics: Media and Communication, Sustainable Development, Governance and Government

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