1. Introduction Henrike Donner 2. Masculinity, advertising and the reproduction of the middle-class family in Western India, 1918-1940 Douglas E. Haynes 3. Gendered bodies, domestic work and perfect families: new regimes of gender and food in Bengali middle-class lifestyles Henrike Donner 4. 'Keeping it in the family': Work, education and gender hierarchies among Tiruppur's industrial capitalists Geert De Neve 5. Cultural contractions and intergenerational relations: the construction of selfhood among middle class youth in Baroda Margit van Wessel 6. Globalisation, neoliberalism, and middle-class cultural politics in Kolkata Timothy J. Scrase and Ruchira Ganguly-Scrase 7. The social transformation of the medical profession in urban Kerala: doctors, social mobility and the middle classes Caroline Wilson 8. Kitty-parties and middle-class femininity in New Delhi Anne Waldrop 9. Zara hatke ('Somewhat different'): the new middle classes and the changing forms of Hindi cinema Rachel Dwyer.