Format:
xiii, 218 pages
,
illustrations
,
25 cm
ISBN:
0691231028
,
9780691231020
Content:
"Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar industry that has fundamentally reshaped culture, the flow of information, and the way we relate to ourselves and each other."--
Note:
Includes bibliographical references (pages 191-209) and index
,
Groundwork -- Setting the terms for a transactional industry -- Making influence efficient -- Revealing and repositioning the machinations of influence -- The industry becomes boundaryless -- The cost of being real.
Additional Edition:
ISBN 9780691234076
Additional Edition:
Erscheint auch als Online-Ausgabe Hund, Emily The influencer industry Princeton : Princeton University Press, 2023 ISBN 9780691234076
Additional Edition:
ISBN 0691234078
Language:
English
Subjects:
General works
