Format:
VII, 238 S.
Edition:
1. publ.
ISBN:
9780415890212
,
0415890217
,
9780415890229
,
0415890225
Content:
This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theorical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses"--
Note:
Includes bibliographical references and index
Language:
English
Subjects:
General works
Keywords:
Medienwissenschaft
;
Qualitative Sozialforschung
;
Lehrbuch
