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Social media intelligence
Verfasser: Moe, WendySonstige: Schweidel, David A. <1981->
978-1-139-38133-8
Computerdatei
(Services, Fernleihe und weitere eXtras)
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Letzte Änderung: 06.12.2016
MARC-Felder:
- Technische Hochschule Nürnberg Georg Simon Ohm, Bibliothek (Sigel: 92)
- Bayerische Staatsbibliothek München (Sigel: 12)
Volltext-Links:
Zugang für Benutzer von: Bayerische Staatsbibliothek München - Zugang für Benutzer von: Technische Hochschule Nürnberg Georg Simon Ohm, Bibliothek
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Fach:
- Soziologie
- Wirtschaftswissenschaften
Permalink:
https://gateway-bayern.de/BV043944203
Letzte Änderung: 06.12.2016
| Titel: | Social media intelligence |
|---|---|
| URL: | https://doi.org/10.1017/CBO9781139381338 |
| URL Erlt Interna: | Verlag |
| URL Erlt Info: | URL des Erstveröffentlichers |
| Erläuterung : | Volltext |
| Von: | Wendy W. Moe, University of Maryland, College Park, David A. Schweidel, Emory University, Atlanta, Georgia |
| ISBN: | 978-1-139-38133-8 |
| Preis/Einband: | Online |
| Erscheinungsort: | Cambridge |
| Verlag: | Cambridge University Press |
| Erscheinungsjahr: | 2014 |
| DOI: | 10.1017/CBO9781139381338 |
| Umfang: | 1 online resource (x, 194 pages) |
| Fußnote : | Title from publisher's bibliographic system (viewed on 05 Oct 2015) |
| Abstract: | In the world of Facebook, Twitter and Yelp, water-cooler conversations with co-workers and backyard small talk with neighbors have moved from the physical world to the digital arena. In this new landscape, organizations ranging from Fortune 500 companies to government agencies to political campaigns continuously monitor online opinions in an effort to guide their actions. Are consumers satisfied with our product? How are our policies perceived? Do voters agree with our platform? Measuring online opinion is more complex than just reading a few posted reviews. Social media is replete with noise and chatter that can contaminate monitoring efforts. By knowing what shapes online opinions, organizations can better uncover the valuable insights hidden in the social media chatter and better inform strategy. This book can help anyone facing the challenge of making sense of social media data to move beyond the current practice of social media monitoring to more comprehensive use of social media intelligence |
| Sprache: | eng |
| RVK-Notation: | QP 650 |
| Andere Ausgabe: | Erscheint auch als |
| _Bemerkung: | Druckausgabe |
| _ISBN: | 978-1-107-03120-3 |
| Weitere Schlagwörter : | Gesellschaft; Consumers / Research; Social media; Marketing / Social aspects; Internet marketing / Social aspects |
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| 520 | |a In the world of Facebook, Twitter and Yelp, water-cooler conversations with co-workers and backyard small talk with neighbors have moved from the physical world to the digital arena. In this new landscape, organizations ranging from Fortune 500 companies to government agencies to political campaigns continuously monitor online opinions in an effort to guide their actions. Are consumers satisfied with our product? How are our policies perceived? Do voters agree with our platform? Measuring online opinion is more complex than just reading a few posted reviews. Social media is replete with noise and chatter that can contaminate monitoring efforts. By knowing what shapes online opinions, organizations can better uncover the valuable insights hidden in the social media chatter and better inform strategy. This book can help anyone facing the challenge of making sense of social media data to move beyond the current practice of social media monitoring to more comprehensive use of social media intelligence | ||
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| 650 | 4 | |a Social media | |
| 650 | 4 | |a Marketing / Social aspects | |
| 650 | 4 | |a Internet marketing / Social aspects | |
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