460260626

Branding Latin America : Strategies, Aims, Resistance

Fehimović, Dunja [Verfasser] ; Ogden, Rebecca ; Aronczyk, Melissa ; Aronczyk, Melissa ; Cerda Pereira, Andrea Paz ; Fehimović, Dunja ; Ginger, Andrew ; Carrillo, Paula Gómez ; Jiménez-Martínez , César ; Levinson, Brett

Blue Ridge Summit : Lexington Books, 2018

Ann Arbor, Michigan : ProQuest

1 Online-Ressource (247 pages)

Description based on publisher supplied metadata and other sources

978-1-4985-6828-9 ; 978-1-4985-6827-2

This book offers a critical analysis of the spread of branding discourse and practice to new "objects"-from the individual, to the city, region, and nation-state. It offers a novel perspective on the development and function of neoliberalism and globalization in Latin America, as well as the relationship between culture, identity, and markets.