42042749X

Die Sprache im Bild, das Bild in der Sprache : zur Verknüpfung von Sprache und Bild im massenmedialen Text : Konzepte, Theorien, Analysemethoden / Hartmut Stöckl

Stöckl, Hartmut,i1965- [Verfasser]

Berlin [u.a.] : Walter de Gruyter, 2004

Birmingham, AL, USA : EBSCO Industries, Inc.

1 Online-Ressource (xiii, 421 pages) : Illustrations

Linguistik, Impulse & Tendenzen ; 3

Includes bibliographical references (pages 389-410) and index

978-3-11-020199-4 ; 3-11-020199-2 ; 978-3-11-018027-5 ; 3-11-018027-8

AP 14800 AP 15000 EC 3870 ER 730 ET 760 ET 785

 

Bild  Massenmedien  Visuelle Kommunikation  Pragmatik 

Although many everyday texts include pictures that contribute to the meaning of the message as whole, the field of linguistics has only sporadically dealt with this sign modality. The book closes the gaps by presenting theories for justifying possible references between language and pictures, and offers practical explanations for these references by way of numerous examples from journalism and advertising.