PPN: | 420249761 |
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Erschienen: | London [u.a.] : Sage publications, 2003 |
Vertrieb: | Birmingham, AL, USA : EBSCO Industries, Inc. |
Umfang: | 1 Online-Ressource (191 pages) : Illustrations |
Anmerkung: | Includes bibliographical references (pages 177-186) and index Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |
ISBN: | 978-1-4129-3365-0 ; 1-4129-3365-X ; 978-1-4462-1999-7 ; 1-4462-1999-2 |
Abstract: | Offering a viable alternative to 'functional' approaches to communication based around the metaphor of 'webs of meaning' and which uses semiology as its theoretical bedrock. The authors provide examples and argue how and why this approach is useful in understanding communicative processes. |
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