40385606X

Vaughn, Sharon,i1952- [Verfasser] ; Schumm, Jeanne Shay ; Sinagub, Jane M.

1st ed.

Thousand Oaks : SAGE Publications, 1996

Ann Arbor, Michigan : ProQuest

1 Online-Ressource (187 pages)

Description based on publisher supplied metadata and other sources

978-1-4522-4729-8 ; 978-0-8039-5893-7

MR 2400 MR 2400

 

Forschung  Pädagogik  Interview  Psychologie 

While there are many books that address focus groups, most are directed at business and marketing. This book differs by demonstrating the specific steps necessary to conduct focus groups in educational and psychological settings. Using numerous examples, the authors show how to prepare for a focus group, create a moderator's guide, select a setting and analyze results. In addition, there is a chapter on focus groups with children and adolescents. Each chapter contains procedural tables as well as applications for performing `trial runs' of the techniques discussed.