337439265

Empowered femininity [Elektronische Ressource] : the textual construction of femininity in women's fitness magazines / by Tracy Rundstrom Williams

Williams, Tracy Rundstrom,i1974-

Newcastle upon Tyne : Cambridge Scholars Publ., 2012

86 S.

Literaturverz. S. [77] - 86

1-4438-4078-5 ; 978-1-443-84078-1

 

Online-Ausg.: [Birmingham, Ala.] : Ebsco

Online-Ressource

1-443-84546-9 ; 978-1-443-84546-5

Women in the first decades of the 21st century encounter competing ideologies of femininity. This book traces the existence of two such ideologies - traditional femininity and resistant femininity - in language, in women's magazines, and in relation to the body. The book then uses a Discourse Analysis of women's fitness magazines to investigate how these ideologies, or discourses, are encoded and ultimately merged into a single discourse of femininity. The extremely thin female body encodes ...