1847596207     

Social media theory and communications practice / Whitney Lehmann

Lehmann, Whitney [Verfasserin/Verfasser]

New York, NY ; London : Routledge, Taylor & Francis Group, 2024

xiii, 205 Seiten

Englisch

Literaturangaben

Erscheint auch als: Lehmann, Whitney (Whitney S.) : Social media theory and communications practice. - New York, NY : Routledge, 2023 (Online-Ausgabe)

Erscheint auch als: Social media theory and communications practice / Lehmann, Whitney [GNDNR:120568431X] (Online-Ausgabe)

978-1-032-18683-2 (hardback); 978-1-032-18587-3 (paperback)

978-1-003-25573-4 (ISBN der parallelen Ausgabe im Fernzugriff)

2022061468

OCoLC: 1392038911     

AP 15978      Ähnliche Literatur

HM741

302.23/1

Basisklassifikation: 05.38 (Neue elektronische Medien) <Kommunikationswissenschaft> ; 05.39 (Massenkommunikation; Massenmedien: Sonstiges)

*Neue Medien ; Social Media ; Kommunikation      Zum Register

LOC-SH: Social media ; Communication ; Public relations

"Fusing the academic with the applied, this book provides a comprehensive introduction to social media for future communications professionals. While most social media texts approach the subject through either a theoretical, scholarly lens or a professional, practical lens, this text offers a much-needed linkage of theory to the practical tactics employed by social media communicators. Concise and conversational chapters break down the basics of both social media theory and practice and are complimented by sidebars written by scholars and industry professionals, chapter summaries, and end-of-chapter exercises. This book is ideal for introductory social media courses in communication, public relations, and mass communication departments as well as courses in digital media and public relations. Online resources include social media writing templates, sample posts, and content calendar templates. Please visit www.routledge.com/9781032185873"--