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Dismantling Cultural Borders Through Social Media and Digital Communications : How Networked Communities Compromise Identity

Cham : Springer International Publishing AG, 2022 [©2022]

1 online resource (389 pages)

Englisch

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Erscheint auch als: (Druck-Ausgabe)

978-3-030-92212-2

978-3-030-92211-5 (ISBN der Printausgabe)

Elektronische Ressource: Zugang über Aggregator-Datenbank (Lizenzangabe: Lizenzpflichtig)

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Intro -- About This Book -- Structure -- Chapter Summary -- Audience -- Contents -- Notes on Contributors -- List of Figures -- List of Tables -- Section I: Social Networking, Ethnolinguistic Connotations and Interpretations of Identity -- Chapter 1: A Bird's Eye View of Networked Communities and Human Identity -- The NWICO and the Digital Divide as Business -- Media and Community Engagement -- Lessons on the Mediated Trans Local Community -- The Younger Generation and the Glocal Culture Demise -- Media Imperialism in the 'Southern' Part of the Global Village -- About This Book -- The Book's Structure -- Chapter Summary -- A Note to Our Readers -- References -- Chapter 2: De-stigmatization and Identity Refactoring of Chinese Online Celebrities: Case of the Chinese Economy -- Introduction -- Research Frame and Review -- Digital Identity -- Online Celebrity -- Identity Refactoring -- Online Celebrity 1.0 and 2.0: A Cultural and Recreational Phenomenon -- A Kind of Onlookers Culture -- The Stigmatized Process of Online Celebrities Under the Social Interaction Frame -- De-stigmatization of Online Celebrities: The Construction of Value Chain Based on Video Platform -- An Explosion of the Video Platform -- Short Video Platform -- Live Online Platform -- De-stigmatization: Cultural Reversal Driven by Economic Interests -- The Digital Identity Change of Online Celebrities Under the Background of Celebrity Economy -- Change of Identity from Grassroots Celebrities to Commercial Celebrities -- Change of Function Orientation from Entertainment Appreciation to the Profit Model -- Change from Simple Spontaneous Image to Complete Character-Setting Image Based on the Professional Production Line -- Being Consumed and Constructed: The Future of Online Celebrities Identity in the View of Regulation -- References.