1681737574     

Trustworthy online controlled experiments : a practical guide to A/B testing / Ron Kohavi, Diane Tang, Ya Xu

Kohavi, Ron, 1965- [Verfasserin/Verfasser]

Tang, Diane, 1974- [Verfasserin/Verfasser] ; Xu, Ya, 1982- [Verfasserin/Verfasser]

Cambridge, United Kingdom : Cambridge University Press [2020], 2020

xviii, 271 Seiten : Illustrationen

Englisch

Includes bibliographical references and index. - Hier auch später erschienene, unveränderte Nachdrucke

Erscheint auch als: Trustworthy online controlled experiments / Kohavi, Ron (Online-Ausgabe)

978-1-108-72426-5 (paperback)

978-1-108-65398-5 (ISBN der parallelen Ausgabe im Fernzugriff)

2019042021

OCoLC: 1179293785     

Digital Object Identifier (DOI): 10.1017/9781108653985

HM741

302.23/1     Ähnliche Literatur

*Social Media ; Online-Marketing ; Datenanalyse ; Experiment ; Entscheidungsfindung ; Einführung      Zum Register

LOC-SH: Social media ; User-generated content -- Social aspects

"Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests. Based on practical experiences at companies that each runs more than 20,000 controlled experiments a year, the authors share examples, pitfalls, and advice for students and industry professionals getting started with experiments, plus deeper dives into advanced topics for experienced practitioners who want to improve the way they and their organizations make data-driven decisions."