1625149808     

487907582                        

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Myths of PR : all publicity is good publicity and other popular misconceptions / by Rich Leigh

London : Kogan Page, [2017] [© 2017]

x, 210 Seiten : Diagramme ; 24 cm

Englisch

Includes bibliographical references and index

Online version: Leigh, Rich, author : Myths of PR. - New York : Kogan Page Ltd, [2017]

978-0-7494-7959-6 (pbk. : £14.99)

978-0-7494-7960-2 (ISBN der parallelen Ausgabe)

GBB717132

OCoLC: 989879275 (aus SWB)     

QP 637  | AP 17420      Ähnliche Literatur

HM1221

659.2 ; 302.23/1

*Öffentlichkeitsarbeit ; Social Media      Zum Register

LOC-SH: Public relations

About the author -- Acknowledgements -- Introduction -- Myth 1: PR is all spin, smokescreens and lies -- Myth 2: PR results can't be measured -- Myth 3: All publicity is good publicity -- Myth 4: The press release is dead -- Myth 5: The media ignores good news -- Myth 6: You have to pay to see social media benefits -- Myth 7: PR is glamorous -- Myth 8: Calling the media is a no-no -- Myth 9: That you can make something go viral -- Myth 10: You have to be an extrovert to succeed in PR -- Myth 11: PR is the silver bullet -- Myth 12: Good people and products market themselves -- Myth 13: The more you pay, the better the job done -- Myth 14: PR results are instant -- Myth 15: Consumers want conversations with brands -- Myth 16: Working in-house is easier -- Myth 17: Media relationships are especially important -- Myth 18: Wage gap figures -- Conclusion -- Index