1618971875     

305391208                        

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As heard on TV : popular music in advertising / Bethany Klein

Farnham, England ; Burlington, Vt. : Ashgate, 2009

168 S.

Englisch

As heard on TV : the marriage of popular music and advertising -- Selling revolution : the role of authorship in music licensing -- Commercial art : advertising as an artistic vehicle for music placement -- "The new radio" : music licensing as a response to industry woe -- In perfect harmony : popular music and cola advertising -- Taming rebellion : advertising's control over meaning -- Negotiating the future of popular music in advertising.

Includes bibliographical references and index

978-0-7546-6665-3 (hardcover : alk. paper); 0-7546-6665-4 (hardcover : alk. paper)

2008037174

9780754666653

57761875X

OCoLC: 602597919     

OCoLC: 602597919 (aus SWB)     

AP 35700  | AP 17440  | AP 17440      Ähnliche Literatur

ML3790

781.54 ; 306.48424 ; 781.5/4

Basisklassifikation: 24.65 (Jazzmusik; Popmusik; Rockmusik)

SSG-Nummer(n): 3,5

*Popmusik ; Werbung ; Fernsehen      Zum Register

*Popmusik ; Werbung ; Fernsehen      Zum Register

LOC-SH: Music in advertising ; Popular music -- History and criticism ; Television advertising ; Music in advertising ; Popular music -- History and criticism ; Television advertising ; License agreements

As heard on TV : the marriage of popular music and advertising -- Selling revolution : the role of authorship in music licensing -- Commercial art : advertising as an artistic vehicle for music placement -- The new radio : music licensing as a response to industry woe -- In perfect harmony : popular music and cola advertising -- Taming rebellion : advertising's control over meaning -- Negotiating the future of popular music in advertising