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* Ihre Aktion:   suchen [und] (PICA Prod.-Nr. [PPN]) 113004087
 Felder   ISBD   MARC21 (FL_924)   Citavi, Referencemanager (RIS)   Endnote Tagged Format   BibTex-Format   RDF-Format 
Bücher, Karten, Noten
 
K10plusPPN: 
113004087     Zitierlink
SWB-ID: 
030401054                        
Titel: 
Age of propaganda : the everyday use and abuse of persuasion / Anthony R. Pratkanis and Elliot Aronson
Autorin/Autor: 
Beteiligt: 
Erschienen: 
New York : Freeman, 1992
Umfang: 
XIII, 299 S : Ill ; 24 cm
Sprache(n): 
Englisch
Angaben zum Inhalt: 
Our age of propaganda -- Mysterious influence -- Mindless propaganda, thoughtful persuasion -- The rationalizing animal -- Words of influence -- Pictures in our heads -- Saddam Hussein : the Hitler we "know" -- Asking the right questions -- The power of "decoys" -- The psychology of factoids -- The credible communicator -- Breakfast of champions, junk food for the self -- How do you persuade if everyone knows you are untrustworthy, unbelievable, and disliked? -- The manufacture of credibility -- Prizefighter slays 11 with one look : the influence of mass media models -- Packages -- Self-sell -- Naked attics and neighborhood war heroes : on vividness in communication -- Why do they keep repeating the same ads? -- If you have nothing to say--distract them -- If you want to gain an inch, ask for a mile--sometimes! -- Protagoras' ideal : one-sided puffery versus two-sided debate -- The fear appeal -- The granfalloon technique -- Guilt sells -- What is the influence of one flower given? -- The committed heart -- The psychology of scarcity and the mystique of phantoms -- Subliminal sorcery : who is seducing whom? -- Is forewarned forearmed? Or how to really resist propaganda -- Education or propaganda? -- On the ineffectiveness of information campaigns -- What is news? -- Persuasion direct -- How to become a cult leader -- Propaganda in the third Reich : a case for uncertainty -- Peitho's children.
Anmerkung: 
Includes bibliographical references (p. 269-289) and index
Archivierung/Langzeitarchivierung gewährleistet 20211213 ; IGPP (Rechtsgrundlage SLG). UB Freiburg
eb 20240324 ; 3 (Rechtsgrundlage DE-4165)
Bibliogr. Zusammenhang: 
Erschien teilw. zuerst in: The social animal
ISBN: 
0-7167-2211-9 (pbk.); 0-7167-2210-0
BNB-Nr.: 
0716722100, b9222723
Norm-Nr.: 
277145627
Sonstige Nummern: 
OCoLC: 24106192     see Worldcat ; OCoLC: 231296730     see Worldcat
OCoLC: 311462872 (aus SWB)     see Worldcat ; OCoLC: 231296730 (aus SWB)     see Worldcat


RVK-Notation: 
Sachgebiete: 
Schlagwortfolge: 
Sonstige Schlagwörter: 
Inhaltliche
Zusammenfassung: 
Our age of propaganda -- Mysterious influence -- Mindless propaganda, thoughtful persuasion -- The rationalizing animal -- Words of influence -- Pictures in our heads -- Saddam Hussein : the Hitler we "know" -- Asking the right questions -- The power of "decoys" -- The psychology of factoids -- The credible communicator -- Breakfast of champions, junk food for the self -- How do you persuade if everyone knows you are untrustworthy, unbelievable, and disliked? -- The manufacture of credibility -- Prizefighter slays 11 with one look : the influence of mass media models -- Packages -- Self-sell -- Naked attics and neighborhood war heroes : on vividness in communication -- Why do they keep repeating the same ads? -- If you have nothing to say--distract them -- If you want to gain an inch, ask for a mile--sometimes! -- Protagoras' ideal : one-sided puffery versus two-sided debate -- The fear appeal -- The granfalloon technique -- Guilt sells -- What is the influence of one flower given? -- The committed heart -- The psychology of scarcity and the mystique of phantoms -- Subliminal sorcery : who is seducing whom? -- Is forewarned forearmed? Or how to really resist propaganda -- Education or propaganda? -- On the ineffectiveness of information campaigns -- What is news? -- Persuasion direct -- How to become a cult leader -- Propaganda in the third Reich : a case for uncertainty -- Peitho's children


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