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Intro -- Preface -- Acknowledgements -- Contents -- List of Figures -- List of Tables -- 1 Introduction -- Researching Children and Consumer Culture -- Young Children in Consumer Culture -- The Growing Emotional Significance of Young Children -- At a Glance -- Bibliography -- 2 Researching Children, Childhood, and Consumer Culture -- Introduction -- Simple Forms of Incompatibility Work -- Entity-Focused Territorialisation -- Growing the Territory of Mothering/Motherhood Studies -- Motherhood and Bad Capitalism -- Motherhood, Consumption, and Intimate Life -- Growing the Territory of Children and Childhood Studies -- Absenting Young Children and the Generational Practices of Childhood -- Childhood and Social Constructionism -- Conclusion: Moving Beyond the Challenges -- Bibliography -- 3 Child Caring and Market Interactions -- Introduction -- Carrying the Practice of Child Caring -- Teleoaffective Structuration and the Politics of Practice -- Researching Market-Based Interactions and Child Caring -- Markets, Organised Interactions and More-Than-Human Relations -- Talking with Prospective and New Parents -- Conclusion -- Bibliography -- 4 The Business of Child Caring -- Introduction -- Visiting The Baby Show -- Products, Practice Pathways and the Teleoaffective Structure of Child Caring -- Practicing Exhibition -- Spending Time with Small Entrepreneurs -- Demonstrating Complex Care Technologies -- Show-Casing the Brand -- Conclusion -- Bibliography -- 5 Loving: Emotional Movements -- Introduction -- Knowing 'The Young Child' and Mobilising Adult Emotions -- Moving Objects: Cute, Memories and Emotions -- "Oh, How Cute!" Affect Inducing Display Practices -- Moving Images: Performing 'Natural' Embodied Intimacy -- Practices of 'Personal Life' Love Making -- Conclusion -- Bibliography -- 6 Protecting: Assembling Infant Embodied Vulnerability
Introduction -- Infant Safety and Products -- Knowing the Enigmatic Embodied Infant Child -- Assembling Infant Vulnerability -- Embodied Malleability and Abnormality -- Knowing the Unpredictable Embodied Child -- Love Hurts: Teleoaffective Entanglement and the Heart-Wrenching Qualities of Child Caring -- Conclusion: Vulnerability as a Dynamically Durable Teleo-Affectivity -- Bibliography -- 7 Purifying: Embodied Cleanliness and Natural Products -- Introduction -- Cleansing the Child: Diverse Concerns, Diverse Nappies -- Beyond the Pure Child?: The Pure Environment and Costs -- Performing Infant Adornment -- Moralising Products: Natural Bodies and Natural Products -- Naturalising Infant Feeding Tools -- Conclusion -- Bibliography -- 8 Marketised Pedagogy and the Moralities of Child Caring -- Introduction -- Pedagogic Marketisation -- Pedagogic Merging as an Element of the Marketisation of Pedagogy -- Pedagogical Content and the Brand-Company Website -- Interpreting the Marketisation of Pedagogy -- Becoming a Moral Parent-Consumer -- Neo-Liberal Parenting: Researching, Guardianship and Symbolic Moderation -- 'Balancing the Budget': Practical Moderation and 'All They Need Is Love' -- Respectability, Familial Love and Social Belonging -- Conclusion -- Bibliography -- 9 Child Caring Moralities and Market Organisation -- Introduction -- Moral Disruption: The Case of Bisphenol A -- Gossiping Exhibitors -- Product Standards and Institutionalised Governance -- Organising the Face of Sales Encounters -- Conclusion -- Bibliography -- 10 Conclusion -- Childhood and Markets -- Young Children, Older Children, No Children -- Love, Intensification and Neo-liberalisation -- Bibliography -- Index