1017875790     

501993576                        

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Searchable talk : hashtags and social media metadiscourse / Michele Zappavigna

Zappavigna, Michele [Verfasserin/Verfasser]

London ; New York ; Oxford ; New Delhi ; Sydney : Bloomsbury Academic, 2018

xii, 245 Seiten : Illustrationen ; 24 cm

Englisch

Includes bibliographical references and index

Erscheint auch als: Searchable talk / Zappavigna, Michele [GNDNR:1051505240] (Online-Ausgabe)

978-1-4742-9237-5 (pbk. : £24.99); 978-1-4742-9236-8 ( : HB); 1-4742-9237-2

978-1-4742-9234-4 (ISBN der parallelen Ausgabe im Fernzugriff); 978-1-4742-9235-1 (ISBN der parallelen Ausgabe im Fernzugriff)

018785050, GBB846726

GB,B84,6726

OCoLC: 1033799843     

OCoLC: 1033799843 (aus SWB)     

AP 15965  | ES 158  | HF 342      Ähnliche Literatur

P302.37

302.23/1 ; 401.41

Basisklassifikation: 17.25 (Soziolinguistik: Sonstiges) ; 05.12 (Kommunikationsprozesse) ; 05.38 (Neue elektronische Medien) <Kommunikationswissenschaft>

*Social Media ; Metadaten ; Online-Recherche ; Bibliografie      Zum Register

LOC-SH: Hashtags (Metadata) ; Social media ; Discourse analysis ; Social media

Discourse analysis ; Social media

"Metadata such as the hashtag is an important dimension of social media communication. Despite its important role in practices such as curating, tagging, and searching content, there has been little research into how meanings are made with social metadata. This book considers how hashtags have expanded their reach from an information-locating resource to an interpersonal resource for coordinating social relationships and expressing solidarity, affinity, and affiliation. It adopts a social semiotic perspective to investigate the communicative functions of hashtags in relation to both language and images. This book is a follow up to Zappavigna's 2012 model of ambient affiliation, providing an extended analytical framework for exploring how affiliation occurs, bond by bond, in online discourse. It focuses in particular on the communing function of hashtags in metacommentary and ridicule, using recent Twitter discourse about US President Donald Trump as a case study. It is essential reading for researchers as well as undergraduates studying social media on any academic course"--

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Hashtags as a semiotic technology -- The ideational and interpersonal functions of hashtags -- #whinylittlebitch: evaluative metacommentary -- #spicerfacts: the quoted voice and intersubjectivity -- #youarefakenews: construing values -- Ambient affiliation: sharing social bonds by negotiating and communing around couplings -- #alternativefacts: censuring and mocking the quoted voice -- #tinytrump: intermodal coupling and visual hashtag memes