Strategies for generating e-business returns on investment / Namchul Shin, editor

Englisch

Hershey, PA : Idea Group, c2005

1 volume

Includes bibliographical references and index

Electronic reproduction, Boulder, Colo : NetLibrary, 2004

Print version: Strategies for generating e-business returns on investment

1-59140-419-3 electronic bk.

978-1-59140-417-0 hardcover

1-59140-418-5 pbk.

978-1-59140-418-7 pbk.

1-59140-417-7 hardcover

978-1-59140-419-4 : electronic bk.

Weitere Ausgaben: 1-59140-417-7 (Druckausgabe) hardcover, 1-59140-418-5 (Druckausgabe) pbk., 978-1-59140-417-0 (Druckausgabe) : hardcover, 978-1-59140-418-7 (Druckausgabe) : pbk.

Chapter ICustomer Relationship ManagementA Strategy for Success in Electronic Commerce / Nils Madeja, Detlef Schoder1Chapter IICustomer-centric Internet Strategies: Achieving Competitive Advantage through CRM

*Electronic Commerce / Neue Technologie / Effizienz / Online-Publikation

*Electronic Commerce / Neue Technologie / Effizienz

*Electronic commerce -- Technological innovations. ; Electronic commerce -- Technological innovations -- Cost effectiveness. ; Electronic commerce -- Information technology. ; Electronic books. ; Electronic commerce -- Technological innovations ; Electronic commerce -- Technological innovations -- Cost effectiveness ; Electronic commerce -- Information technology ; Electronic commerce -- Information technology ; Electronic commerce -- Technological innovations -- Cost effectiveness ; Electronic commerce -- Technological innovations ; Electronic commerce -- Technological innovations. ; Electronic commerce -- Technological innovations -- Cost effectiveness. ; Electronic commerce -- Information technology. ; Electronic books.

*Electronic books ; Effizienz ; Electronic Commerce ; Neue Technologie

Klassifikation der Library of Congress: HF5548.32

Dewey Dezimal-Klassifikation: 658.8/72; ; 658.872;

bisacsh: BUS043050

bisacsh: BUS043040

bisacsh: BUS040000

bisacsh: BUS043010

bisacsh: BUS090010

Chapter I Customer Relationship Management -- A Strategy for Success in Electronic Commerce Nils Madeja, Detlef Schoder 1 -- Chapter II Customer-centric Internet Strategies: Achieving Competitive Advantage through CRM Calin Gurau 21 -- Chapter III eCRM Integration in E-Business: First Line of Offense to Competitive Advantage Cain Evans 50 -- Chapter IV The Effects of IT on Supply Chain Management in the Automobile Industry Ki Chan Kim, Il Im, Myung Soo Kang 86 -- Chapter V The Potential of B2B Commerce for Competitive Advantage Ronan McIvor, Paul Humphreys 102 -- Chapter VI Know Your Why's and How's -- Towards a Contingency Model for Industrial E-Procurement Jakob Rehme, Daniel Kindstrom, Staffan Brege 125 -- Chapter VII A Framework for Addressing Minority Suppliers as an E-Business Strategy Dale Young 143 -- Chapter VIII Alaska's Embrace of Digital Opportunities Ping Lan, David C. Yen 163 -- Chapter IX Strategic Success Factors for Selling Content Online: Which Success Factors will make Internet Content a Sustainable and Profitable Business? Stephan A. Butscher, Frank Luby, Markus B. Hofer 187 -- Chapter X Past Purchasing Behavior in E-Commerce: The Impact on Intentions to Shop Online TerryAnn Glandon, Christine M. Haynes 209 -- Chapter XI Identifying Purchase Perceptions that Affect Consumers' Internet Buying Thomas W. Dillon, Harry L. Reif 235 -- Chapter XII Strategic E-Commerce Aspects of the E-Banking/E-Lending Industry William T. Rupp, Alan D. Smith 254 -- Chapter XIII An E-Business System Development and Modernization Model to Improve the Profitability of Investment Decisions Bahador Ghahramani 286 -- Chapter XIV A Complementary Tele-Working Platform for Data and Voice Networks Philip Sotiriades, G.-P. K. Economou 317

 

Boulder, Colo : NetLibrary, 2004

Boulder, Colo : NetLibrary

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