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Aufsätze 1.  The "business model" of the Temple of Jerusalem : Jewish monotheism as a unique selling proposition
/ Simonnot, Philippe. - In: Usunier, Jean-Claude *1951-*. Religions as brands (2014), S.205-218
Aufsätze 2.  Authority and freedom : economics and secularization
/ Bruce, Steve. - In: Usunier, Jean-Claude *1951-*. Religions as brands (2014), S.191-204
Aufsätze 3.  Sources of religious pluralism : revisiting the relationship between pluralism and participation
/ Finke, Roger. - In: Usunier, Jean-Claude *1951-*. Religions as brands (2014), S.177-190
Aufsätze 4.  How religious affiliation grouping influences sustainable consumer behavior findings
/ Stickel-Minton, Elizabeth. - In: Usunier, Jean-Claude *1951-*. Religions as brands (2014), S.157-173
Aufsätze 5.  Is there such a thing as religious brand loyalty ?
/ Siala, Haytham. - In: Usunier, Jean-Claude *1951-*. Religions as brands (2014), S.141-155
Aufsätze 6.  Adding imaginative value : religion, marketing, and the commodification of social action
/ Hirschle, Jochen. - In: Usunier, Jean-Claude *1951-*. Religions as brands (2014), S.125-140
Aufsätze 7.  Healing by Islam : adoption of a prophetiv rite - roqya - by salafists in France and Belgium
/ Touag, Hanifa. - In: Usunier, Jean-Claude *1951-*. Religions as brands (2014), S.109-121
Aufsätze 8.  Non-fortuitous limits to the concept of branding in the popularizing of "justly balanced Islam" in France
/ Dean, Jason. - In: Usunier, Jean-Claude *1951-*. Religions as brands (2014), S.89-107
Aufsätze 9.  The marketing of spiritual services and the role of the religious entrepreneur
/ Hero, Markus. - In: Usunier, Jean-Claude *1951-*. Religions as brands (2014), S.75-87
Aufsätze 10.  Branding, music, and religion : standardization and adaptation in the experience of the "Hillsong Sound"
/ Wagner, Thomas. - In: Usunier, Jean-Claude *1951-*. Religions as brands (2014), S.59-73
[CLT] Siehe auch: marketization | brands | branding | spirituality | religions | marketing | religious | islam | perspectives
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