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Social media in the marketing context

a state of the art analysis and future directions
Verfasser: Plume, Cherniece J.
Verfasser: Dwivedi, Yogesh Kumar
Verfasser: Slade, Emma L.
0-08-101757-X; 978-0-08-101757-9
Schlagwörter 1: Social Media

; Online-Marketing

; Kundenanalyse

Schlagwörter 2: Social Media

; Marketing

Computerdatei

(Services, Fernleihe und weitere eXtras)

Bestand im BVB:

Hochschulbibliothek Amberg (Sigel: 1046)

Volltext-Links:

Zugang für Benutzer von: Hochschulbibliothek Amberg

Fach:

Allgemeines
Soziologie
Wirtschaftswissenschaften

Permalink:

https://gateway-bayern.de/BV045382068

Letzte Änderung: 28.12.2018

Titel:	Social media in the marketing context
Untertitel:	a state of the art analysis and future directions
URL:	http://www.sciencedirect.com/science/book/9780081017548
URL Erlt Interna:	Verlag
URL Erlt Info:	URL des Erstveröffentlichers
Erläuterung :	Volltext
Von:	Cherniece J. Plume, Yogesh K. Dwivedi, Emma L. Slade
ISBN:	0-08-101757-X
ISBN:	978-0-08-101757-9
Erscheinungsort:	Amsterdam
Verlag:	Chandos Publishing
Erscheinungsjahr:	[2017]
Erscheinungsjahr:	© 2017
Umfang:	1 online resource (xix, 162 pages)
Serie/Reihe:	Chandos social media series
Fußnote :	Includes bibliographical references and index
Abstract:	Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies, making decisions that are based on research that is highly focused on the nature and boundaries of social media. The changing behaviour of consumers, variety of platforms and changing culture indicates that much of the research around this topic is still highly fragmented. Social Media in the Marketing Context: A State of the Art Analysis and Future Directions provides a comprehensive overview of the current literature surrounding social media and the marketing discipline, highlighting future development opportunities in both knowledge and practice
Sprache:	eng
RVK-Notation:	AN 77600
RVK-Notation:	QP 650
Andere Ausgabe:	Erscheint auch als
_Bemerkung:	Druck-Ausgabe
_ISBN:	0081017545
Andere Ausgabe:	Erscheint auch als
_Bemerkung:	Druck-Ausgabe
_ISBN:	9780081017548
Thema (Schlagwort):	Social Media; Online-Marketing; Kundenanalyse; Social Media; Marketing
Weitere Schlagwörter :	Social media; Marketing

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Social media in the marketing context; a state of the art analysis and future directions

B3Kat (1/1)

Social media in the marketing context