B3Kat (1/1)
Festival and events management
an international arts and culture perspectiveSonstige: Yeoman, Ian
1-4175-0776-4; 978-1-4175-0776-4; 978-0-7506-5872-0; 0-7506-5872-X; 0-08-047770-4; 978-0-08-047770-1
Schlagwörter: Tourismus ; Kulturveranstaltung ; Management
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Letzte Änderung: 30.06.2017
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- Ethnologie
Permalink:
https://gateway-bayern.de/BV044383629
Letzte Änderung: 30.06.2017
Titel: | Festival and events management |
---|---|
Untertitel: | an international arts and culture perspective |
URL: | http://www.sciencedirect.com/science/book/9780750658720 |
URL Erlt Interna: | Verlag |
URL Erlt Info: | URL des Erstveröffentlichers |
Erläuterung : | Volltext |
Von: | edited by Ian Yeoman [and others] |
ISBN: | 1-4175-0776-4 |
ISBN: | 978-1-4175-0776-4 |
ISBN: | 978-0-7506-5872-0 |
ISBN: | 0-7506-5872-X |
ISBN: | 0-08-047770-4 |
ISBN: | 978-0-08-047770-1 |
Erscheinungsort: | Amsterdam |
Verlag: | Elsevier Butterworth-Heinemann |
Erscheinungsjahr: | 2004 |
Umfang: | xxi, 418 pages |
Fußnote : | Includes bibliographical references and index |
Fußnote : | Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events&cultural environments * Managing the arts&leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource. * Provides practical applications, models and illustrations of the event management operation from a variety of international perspectives * Demonstrates how to manage and market the arts and leisure experience * International case studies from Europe, New Zealand, Australia and USA. |
Sprache: | eng |
Angaben zum Inhalt/Datenträger : | Aufsatzsammlung |
Thema (Schlagwort): | Tourismus; Kulturveranstaltung; Management |
Weitere Schlagwörter : | Événements spéciaux / Gestion; Festivals / Gestion; Kultur; Special events; Management; Festivals; Management |
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