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After the American century

the ends of U.S. culture in the Middle East
Verfasser: Edwards, Brian T. <1968->

(DE-588)1015261302
978-0-231-17400-8
Schlagwörter: Naher Osten

; USA

; Massenkultur

; Kulturwandel

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Ethnologie
Soziologie

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https://gateway-bayern.de/BV043228871

Letzte Änderung: 25.01.2018

Titel:	After the American century
Untertitel:	the ends of U.S. culture in the Middle East
URL:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=02865151...
Erläuterung :	Inhaltsverzeichnis
URL:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=02865151...
Erläuterung :	Inhaltsverzeichnis
Von:	Brian T. Edwards
LoC-Nummer:	015020790
ISBN:	978-0-231-17400-8
Preis/Einband:	(cloth : acidfree paper)
Erscheinungsort:	New York
Verlag:	Columbia University Press
Erscheinungsjahr:	[2016]
Erscheinungsjahr:	© 2016
Umfang:	xv, 268 Seiten
Details:	Illustrationen
Fußnote :	Includes bibliographical references and index
Abstract:	"When Henry Luce announced in 1941 that we were living in the 'American century,' he believed that the international popularity of American culture made the world favorable to U.S. interests. Now, in the digital twenty-first century, the American century has been superseded, as American movies, music, video games, and television shows are received, understood, and transformed in unexpected ways. How do we make sense of this shift? Building on a decade of fieldwork in Cairo, Casablanca, and Tehran, Brian T. Edwards maps new routes of cultural exchange that are innovative, accelerated, and full of diversions. Shaped by the digital revolution, these paths are entwined with the growing fragility of American 'soft' power. They indicate an era after the American century, in which popular American products and phenomena...such as comic books, teen romances, social-networking sites, and ways of expressing sexuality...are stripped of their associations with the United States and recast in very different forms. Arguing against those who talk about a world in which American culture is merely replicated or appropriated, Edwards focuses on creative moments of uptake, in which Arabs and Iranians make something unpredicted. He argues that these products do more than extend the reach of the original. They reflect a world in which culture endlessly circulates and gathers new meanings"...From publisher's website
Sprache:	eng
LoC-Notation:	DS63.2.U5
RVK-Notation:	LB 40335
RVK-Notation:	LB 58200
Andere Ausgabe:	Erscheint auch als
_Bemerkung:	Online-Ausgabe, e-book
_ISBN:	978-0-231-54055-1
Thema (Schlagwort):	Naher Osten; USA; Massenkultur; Kulturwandel
Weitere Schlagwörter :	Gesellschaft; Globalisierung; Popular culture; United States; Popular culture; Middle East; Orientalism; United States; Ethnic attitudes; Middle East; Culture diffusion; Middle East; Globalization; Social aspects; Middle East
Weitere Schlagwörter :	Naher Osten; USA; United States; Relations; Middle East; Middle East; Relations; United States; Middle East; Civilization; 21st century

MARC-Felder:

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After the American century; the ends of U.S. culture in the Middle East

B3Kat (1/1)

After the American century