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All eyes East

lessons from the front lines of marketing to China's youth
Verfasser: Bergstrom, Mary
1. publ.
978-0-230-12062-4
Schlagwörter: China

; Jugend

; Kaufverhalten

; Marketing

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https://gateway-bayern.de/BV039908556

Letzte Änderung: 27.09.2012

Titel:	All eyes East
Untertitel:	lessons from the front lines of marketing to China's youth
URL:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=02476725...
Erläuterung :	Inhaltsverzeichnis
Von:	Mary Bergstrom
ISBN:	978-0-230-12062-4
Preis/Einband:	(hardcover)
Erscheinungsort:	New York, NY
Verlag:	Palgrave Macmillan
Erscheinungsjahr:	2012
Ausgabe:	1. publ.
Umfang:	XIII, 237 S.
Details:	Ill.
Fußnote :	The new (r)evolutionaries : 70s, 80s, and 90s generations -- Progress : mapping new roads to success -- Tipping gender : from boys rule to girl power -- About face : seeing new beauty codes -- Speaking up : the seeds of activism -- Creative sub-cultures : building outside the mainstream -- Re-branding Chineseness : new China, new identity
Sprache:	eng
RVK-Notation:	QP 600
Thema (Schlagwort):	China; Jugend; Kaufverhalten; Marketing
Weitere Schlagwörter :	Youth / China / Attitudes; Youth / China / Social conditions / 21st century; Youth / China / Economic conditions / 21st century; Intergenerational relations / China; Marketing / China; Jugend; Wirtschaft

MARC-Felder:

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All eyes East; lessons from the front lines of marketing to China's youth

B3Kat (1/1)

All eyes East