B3Kat (1/1)
Made to stick
why some ideas survive and others die ; [with added material (now extra sticky)]Verfasser: Heath, Chip (DE-588)13405945X
Verfasser: Heath, Dan <1973-> (DE-588)134059468
978-1-4000-6428-1
Schlagwörter 1: Werbung ; Wahrnehmung
Schlagwörter 2: Idee ; Realisierung
Buch
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Letzte Änderung: 23.02.2017
MARC-Felder:
- Technische Hochschule Würzburg-Schweinfurt, Bibliothek (Sigel: 863)
- Hochschulbibliothek Coburg (Sigel: 858)
- Technische Hochschule Augsburg, Hochschulbibliothek (Sigel: Aug 4)
- Universitätsbibliothek Passau (Sigel: 739)
- Universitätsbibliothek Bayreuth (Sigel: 703)
- Universitätsbibliothek Erlangen-Nürnberg, Wirtschafts- und Sozialwissenschaftliche Zweigbibliothek (Sigel: N 2)
- Universitätsbibliothek Regensburg (Sigel: 355)
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- Allgemeines
- Soziologie
- Psychologie
- Wirtschaftswissenschaften
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https://gateway-bayern.de/BV022786789
Letzte Änderung: 23.02.2017
Titel: | Made to stick |
---|---|
Untertitel: | why some ideas survive and others die ; [with added material (now extra sticky)] |
URL: | http://www.loc.gov/catdir/toc/fy0711/2006046467.html |
Erläuterung : | Table of contents only |
URL: | http://www.loc.gov/catdir/enhancements/fy0728/2006046467-d.html |
Erläuterung : | Publisher description |
URL: | http://www.loc.gov/catdir/enhancements/fy0728/2006046467-s.html |
Erläuterung : | Sample text |
URL: | http://www.loc.gov/catdir/enhancements/fy0728/2006046467-b.html |
Erläuterung : | Contributor biographical information |
URL: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=01599221... |
Erläuterung : | Inhaltsverzeichnis |
Von: | Chip Heath&Dan Heath |
ISBN: | 978-1-4000-6428-1 |
Erscheinungsort: | New York |
Verlag: | Random House |
Erscheinungsjahr: | 2008 |
Umfang: | 323 S. |
Fußnote : | Orig. publ. in slightly different form in 2007 |
Fußnote : | Includes bibliographical references (p. [259]-276) and index |
Format: | 22 cm |
Sprache: | eng |
LoC-Notation: | HM1033 |
RVK-Notation: | AP 17480 |
RVK-Notation: | CV 9500 |
RVK-Notation: | QP 634 |
DNB-Notation: | 650 |
Thema (Schlagwort): | Werbung; Wahrnehmung; Idee; Realisierung |
Weitere Schlagwörter : | Social psychology; Contagion (Social psychology); Context effects (Psychology) |
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