210575301

Media choice : a theoretical and empirical overview / ed. by Tilo Hartmann

Hartmann, Tilo,i1975- [Hrsg.]

New York [u.a.] : Routledge, Taylor & Francis Group, 2009

XIV, 306 S. : Ill., graph. Darst.

A brief introduction to media choice / Tilo Hartmann -- Social cognitive theories of media selection / Robert LaRose -- Action theory, theory of planned behavior and media choice / Tilo Hartmann -- Money does matter / Helmut Scherer & Teresa K. Naab -- The effect of subjective quality assessments on media selection / Jens Wolling -- Fast and frugal media choices / Julian N. Marewski, Mirta Galesic, & Gerd Gigerenzer -- Cognitive dissonance theory : a roller coaster career / Wolfgang Donsbach -- Informational utility as determinant of media choices / Matthias R. Hastall -- Affect as a predictor of entertainment choice : the utility of looking beyond pleasure / Mary Beth Oliver -- Media choice as avoidance behavior: avoidance motivations during television use / Andreas Fahr & Tabea Böcking -- Media choice on a micro level : on-line selective strategies in watching television / Helena Bilandzic -- The role of structure in media choice / James G. Webster -- Media choice despite of multitasking? / Cees M. Koolstra, Ute Ritterfeld & Peter Vorderer -- Media synchronicity and media choice : choosing media for performance / Alan R. Dennis, Robert M. Fuller, & Joseph S. Valacich -- Media adoption and diffusion / Thilo von Pape

Literaturangaben

0-415-96458-X ; 978-0-415-96458-6 ; 0-415-96456-3 ; 978-0-415-96456-2

AP 17000