20923881X

Understanding media users : from theory to practice / Tony Wilson

Wilson, Tony,i1947-

Malden, Mass. [u.a.] : Wiley-Blackwell, 2009

219 S.

A passive audience? Structuralist and effects studies -- The active audience speaking subjects -- Perceiving is believing from phenomenology to media user theory -- Meanings are ours reader response and audience studies -- The projecting audience from cinema to cellphone -- A phenomenology of phone use pervasive play and the ludification of culture -- Selling on screen from media hermeneutics to marketing communication -- Buying brandscapes a phenomenology of perception and purchase -- Consumer-citizens crossing cultures in cyberspace -- Media user theory going beyond accumulation of audiences

Literaturverz. S. [176] - 203

978-1-4051-5567-0 ; 978-1-4051-5566-3

AP 17000

 

Massenmedien  Medienkonsum