Format:
392 S.
,
Ill., graph. Darst.
,
23 cm
ISBN:
9783039116881
Series Statement:
Linguistic insights Vol. 83
Note:
Literaturangaben
,
Crossing disciplines in intercultural communication research
,
Social cognition and intercultural communication
,
Business language from a cognitive perspective
,
Intercultural negotiations : theories revisited
,
Multi-cultural meetings
,
Building bridges and properties aplenty : cultural problems in Spanish marketing for real estate prospective British buyers
,
The language of graphic advertising in Spain : bridging the cultural gap
,
Perspective selection and politeness in the production of face-threatening acts in English and Spanish
,
From hiding the speaker to persuasion : se-passive and se-impersonal constructions
,
Cutural models and social discourses in business : the case of "ideological" politeness strategies in service encounters
,
Simulation and gaming methodology in language acquisition
,
Business simulations as a vehicle for language acquisition
,
The synthetic cultures model as a simulation and gaming methodology for intercultural sensitization and training in business settings
Language:
English
Subjects:
Economics
Keywords:
Unternehmen
;
Kommunikation
;
Kulturkontakt
;
Simulation
Author information:
Marimón Llorca, Carmen 1962-
