Format:
XXI, 199 S.
,
Ill.
,
23 cm
ISBN:
9781433105647
,
9781433105654
,
1433105659
Series Statement:
Mediated youth v. 11
Content:
"Money and tv destroyed this thing!": mediated youth, popular music and the brandscape -- Music as it should be: building brands and making music -- "I pushed my way to the front with every band I saw": the centrality of live music in a mediated brandscape -- We are not here to endorse products; we are just here to play music: musicians in the brandscape -- Enjoy responsibly!: young people and corporate citizens as brand co-creators -- Brand builders -- "I'm here to party": the future of mediated youth
Note:
Includes bibliographical references (p. [187] - 195) and index
Language:
English
Subjects:
Musicology
,
General works
Keywords:
Popfestival
;
Konsumgüterindustrie
;
Marketing
;
Produktimage
;
Jugendkultur
;
Beeinflussung
