Format:
XXXVIII, 374 S.
,
Ill., graph. Darst., Kt.
,
27 cm
ISBN:
9781466628571
,
9781466628588
,
9781466628595
Series Statement:
Research essentials
Content:
"This book offers the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market"...Provided by publisher
Note:
Includes bibliographical references and index
Language:
English
Subjects:
Economics
,
Ethnology
Keywords:
Europa
;
Getränkeindustrie
;
Alkoholkonsum
;
Trinkverhalten
;
Aufsatzsammlung
