1776320875     

Strategic event leveraging : models, practices and prospects / Vassilios Ziakas

Ziakas, Vassilios [Verfasserin/Verfasser]

Wallingford ; Boston, MA : CABI, [2022]

1 Online-Ressource (xv, 159 Seiten) : Diagramme

Englisch

Erscheint auch als: Strategic event leveraging / Vassilios Ziakas (Druck-Ausgabe)

978-1-78924-786-2 ((ePDF)); 978-1-78924-787-9 ((ePub))

978-1-78924-785-5 (ISBN der Printausgabe)

OCoLC: 1284292771     

Elektronische Ressource: Zugang über Resolving-System (Lizenzangabe: Lizenzpflichtig)

Elektronische Ressource: Zugang beim Produzenten (Lizenzangabe: Lizenzpflichtig)

Digital Object Identifier (DOI): 10.1079/9781789247855.0000

Rechteinformation und Access Status: Access limited to subscribing institution.

GT3405

394.2     Ähnliche Literatur

*Veranstaltung ; Planung      Zum Register

LOC-SH: Special events -- Planning ; Special events -- Management ; Strategic planning ; spectator events ; eukaryotes ; animals ; Chordata ; tourism development ; vertebrates ; Hominidae ; mammals ; Homo ; tourism ; primates ; man ; tourist attractions

Spectator events ; Tourist attractions ; Tourism ; Tourism development ; Man ; Homo ; Hominidae ; Primates ; Mammals ; Vertebrates ; Chordata ; Animals ; Eukaryotes

"This book comprehensively describes, explains, critiques and refines our current perspectives of event leveraging and, in so doing, provides an analytic account of the event leveraging subject area as a whole, as it concerns the strategic pursuit of attaining and magnifying benefits that derive from events"