1658602536     

40957631X                        

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Corporate Identity and Crisis Response Strategies : Challenges and Opportunities of Communication in Times of Crisis / by Olga Bloch

Wiesbaden ; s.l. : Springer Fachmedien Wiesbaden ; Imprint: Springer VS, 2014

Online-Ressource (XX, 301 p. 7 illus, online resource)

Englisch

The notion of crisis: conceptual frameworkBuilding up a theoretical framework: review of the relevant theories -- Corporate identity and stakeholder perceptions in crisis -- Case study: crisis response strategies of Toyota.

Description based upon print version of record

Druckausg.: Corporate Identity and Crisis Response Strategies / Olga Bloch

978-3-658-06222-4

978-3-658-06221-7 (ISBN der Printausgabe)

789387565

OCoLC: 885413518 (aus SWB)     

Elektronische Ressource: Zugang über Resolving-System (Lizenzangabe: Lizenzpflichtig)

Digital Object Identifier (DOI): 10.1007/978-3-658-06222-4

CW 4500      Ähnliche Literatur

P87-96

302.2 ; 658.4056

bicssc: GTC ; bisacsh: LAN004000

*Unternehmen ; Krisenmanagement ; Corporate Identity      Zum Register

LOC-SH: Social sciences ; Applied psychology ; Social Sciences ; Social sciences ; Applied psychology

The history of crisis management shows that companies embark on particular strategies in response to crisis. So why are some companies’ crisis communication strategies successful, while others are not? The purpose of this book is to broaden the existing knowledge of crisis response strategies by focusing on corporate identity as one of the factors that is most likely to influence their choice. Drawing upon insights from the sensemaking and chaos theories, as well as traditional and alternative, non-European, approaches to strategy formation, Olga Bloch contends that there is a reciprocal relationship between corporate identity and crisis response strategies. This relationship is examined on the example of Toyota Motor Corporation’s communication in response to a crisis caused by a series of recalls of its vehicles in 2009-2010. Content The notion of crisis: conceptual framework Building up a theoretical framework: review of the relevant theories Corporate identity and stakeholder perceptions in crisis Case study: crisis response strategies of Toyota Target groups Academics, researchers, undergraduate and graduate students in organization studies, sociology, management and communication Corporate communication practitioners and company managers The Author Olga Bloch has completed her Ph. D. at the Faculty of Humanities of the Bergische Universität Wuppertal. Ms. Bloch is a project manager at International Advisory Services of Frankfurt School of Finance & Management gGmbH