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The Soft Edge is a one-of-a-kind history of the information revolution. In his lucid and direct style, Paul Levinson, historian and philosopher of media and communications, gives us more than just a history of information technologies. The Soft Edge is a book about theories on the evolution of technology, the effects that human choice has on this (r)evolution, and what's in store for us in the future. Paul Levinson's engaging voice guides us on a tour that explains how communications media have been responsible for major developments in history and for profound changes in our day-to-day lives. Levinson presents the intriguing argument that technology actually becomes more human. We see how information technologies are selected on the basis of how well they meet human needs. Why is email more like speech than print is? Why didn't the arrival of television destroy the radio? These and many more thought provoking questions are answered in The Soft Edge. Boldly extending and deepening the pathways blazed by McLuhan, Paul Levinson has provided us with a brilliant and exciting study of life with our old media, our new media, and the media still to come.
BOOK COVER -- HALF-TITLE -- TITLE -- COPYRIGHT -- DEDICATION -- CONTENTS -- PREFACE -- 1 INTRODUCTION -- INFORMATION TECHNOLOGIES COUNT -- MEDIA DETERMINISM : HARD AND SOFT -- HUMAN DIRECTION -- THE REVOLUTION OF UNINTENDED CONSEQUENCES -- 2 THE FIRST DIGITAL MEDIUM -- MONOPOLIES OF KNOWLEDGE, AND THEIR JEALOUS GUARDIANS -- THE ALPHABET AS SCEPTER -- THE INFORMATION REVOLUTION BECOMES SELF-AWARE -- 3 THE PRINTED AUTHORSHIP OF THE MODERN WORLD -- THE CHINESE INVENTION OF MODERN EUROPE -- "EXTRA! EXTRA! READ ALL ABOUT IT!" THE PRESS DISCOVERS AMERICA -- THE PRINTED ENGINES OF KNOWLEDGE -- THE RAISON D'ÊTRE OF PUBLIC EDUCATION -- THE CAPITALIZATION OF INFORMATION -- 4 THE AGE OF PHOTOGRAPHY AND THE AGELESS IMAGE -- THE IMMACULATE CONCEPTION OF PHOTOGRAPHY -- STAINS IN THE MIRROR -- IMAGE IMMORTALITY -- THE GAZE ACROSS TIME -- THE MIGRATION OF SUBJECTIVITY -- 5 TELEGRAPHY -- DUPLICITOUS MERCURY -- THE HATCHING OF DISTRUST: THE PIGEON, THE TELEGRAPH, AND BIO-TECH 1850s STYLE -- A THUMBNAIL HISTORY OF MEDIA CONDEMNATION -- 6 TELEPHONE -- EVOLUTION BY MISADVENTURE -- THE PUBLICATION OF PRIVATE PLACES -- THE EXTERNALIZATION OF INTIMATE SPACE -- THE GENIE AND ITS CRITICS -- 7 ELECTRICITY -- THE DAY-EXTENDING MEDIUM -- THE PAPERBACK REPLY -- THE ELECTRONIC LIBERATION OF TEXT -- 8 RADIO -- THE ENDS OF LINEARITY -- THE WIDE BAND OF CENSORSHIP -- CHURCHILL AND ROOSEVELT, HITLER AND STALIN: RADIO HEADS -- 9 SURVIVAL OF THE MEDIA FIT -- THE FICKLE SYMBIOTIC NETWORK -- ROCK 'N' ROLL TO THE RESCUE, APRÈS MONTAGE -- THE NATURAL NICHE OF THE EAVESDROPPING MEDIUM -- A FURTHER EXAMPLE OF NICHE FULFILLMENT IN TWO PATHS FROM PHOTOGRAPHY -- 10 REMEDIAL MEDIA -- THE RECOVERY FROM IMMEDIACY -- WINDOWS ON WINDOWS, BEFORE COMPUTERS -- 11 WORD PROCESSING AND ITS MASTERS -- THE REVOLUTION IN MEDIA PRODUCTION -- THE SAVING QUASI-PLATONIC DELAY.
