1657319679     

495995029                        

---

Linguistic Pragmatics of Intercultural Professional and Business Communication / by Elena N. Malyuga, Svetlana N. Orlova

Cham : Springer, 2018

Online-Ressource (XII, 145 p. 4 illus., 3 illus. in color, online resource)

Englisch

978-3-319-68744-5

978-3-319-68743-8 (ISBN der Printausgabe)

OCoLC: 1018206003 (aus SWB)      ; OCoLC: 1021339846 (aus SWB)     

Elektronische Ressource: Zugang beim Produzenten (Lizenzangabe: Lizenzpflichtig)

Digital Object Identifier (DOI): 10.1007/978-3-319-68744-5

P99.4.P72

401.45     Ähnliche Literatur

bicssc: CFGA ; bisacsh: LAN009030

LOC-SH: Public relations ; Pragmatics ; Linguistics

This monograph presents the result of the authors’ scientific research on the development of cognitive discursive approach to issues of intercultural professional and business communication (IPBC) and the study of the language of professional communication, the links binding the language with non-linguistic and extralinguistic realia in the framework of cognitive linguistics, as well as oral and written communication in intercultural professional business discourse. The authors proceed from the assumption that IPBC can only reach maximum efficiency provided that its participants assimilate its inherent norms and rules and are able to skillfully implement these norms and rules to verbalise their cognitive activity in the sphere of professional business interaction. Topics covered include: analysis of the theory of business communication, of codified and uncodified vocabulary, theory of euphemy, and euphemisms used in intercultural professional and business communication

---

Introduction -- 1. The Theory of Professional and Business Communication in Contemporary Linguistics -- 2. Jargonisation, Manipulative Potential and Strategic Planning of Professional Discourse -- 3. Theoretical Concepts and Notions of Euphemy -- 4. Euphemisms in the Economic Discourse -- Summary -- Conclusion