1614454329     

284335673                        

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Marketing higher and further education : an educator's guide to promoting courses, departments and institutions / Paul Gibbs & Michael Knapp

Gibbs, Paul ; Knapp, Michael

London : Kogan Page, 2002

VIII, 147 S. : graph. Darst. ; 24 cm.

Englisch

Includes bibliographical references and index

0-7494-3294-2

bA0W1819

9780749432942

31964104X

OCoLC: 49886245 (aus SWB)     

DI 2000  | AL 20900      Ähnliche Literatur

LB2342.82

378.106

SSG-Nummer(n): 10; 24,2

*Hochschule ; Erwachsenenbildung ; Marketing      Zum Register

Universities and colleges / Marketing ; Education, Higher / Marketing

Contents: 1. Introduction. - 2. The marketing audit. - 3. Market and consumer research. - 4. Market segmentation, "taking a position" and seeking differentiation. - 5. Programme design. - 6. Pricing educational programmes. - 7. Promotions - advertising, direct mail and exhibitions. - 8. Public relations. - 9. Student recruitment. - 10. Fund-raising. - 11. E-education (HoF/text adopted)